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Leasing is back at Chrysler

by Bill Cawthon on

Want a Chrysler, but want a lease? You’re in luck! Chrysler, which dropped leasing altogether in August 2008, is again offering customers a lease option through GMAC Financial (now Ally Financial Inc.). In April, roughly eight percent of retail customers chose to lease their new Chrysler vehicle.

Chrysler hopes to see its lease volume grow to about ten percent of its total retail volume. Leasing offers several advantages to some customers and produces a slightly higher customer retention rate for the automaker.

Chrysler has no plans to return to the old days, when leasing accounted for as much as 25% of its retail business and declining residual values created a serious cash problem for Chrysler, Daimler AG and Cerberus Capital Management.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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