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Chrysler German sales unit folded into Fiat

by Bill Cawthon on

On June 1, 2010, Chrysler’s Berlin-based German sales unit was taken over by Fiat’s Frankfurt-based organization. The employees affected by the change are being offered new contracts but will have to relocate. The 70 staff members of Chrysler’s wholesale unit in Stuttgart are being folded into the Fiat operation in Turin, Italy.

It’s all part of CEO Sergio Marchionne’s plan to merge the Chrysler and Fiat lines. As mentioned in an earlier Allpar post, the Chrysler brand will be replaced by Lancia in Europe, except for the UK and Ireland. Lancia will include vehicles sourced from both Chrysler and Fiat. Dodge will have a small presence as a niche performance brand while the Jeep brand will be strengthened.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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