StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Chrysler quietly spruces up

by David Zatz on

Sterling Stamping sign

Chrysler has quietly spruced up its main campus with new landscaping and signs, and has replaced the lettering on factory signs to eliminate vestiges of DaimlerChrysler. New, larger signs have replaced the interim Chrysler signs at Sterling Stamping and other plants.

Some factory managers or staff had taped out the “Daimler” part of DaimlerChrysler signs when Cerberus refused to update signs. The letters were also painted out of trucks, apparently after Cerberus lost control of Chrysler.

new small sign

The new factory signs have a bright chrome-style pentastar, but continue to use the old supports and sizes. Signs around the headquarters campus in Auburn Hills have also had their lettering replaced, and some are backlit at night. Work appears to be ongoing.

Chrysler has recently increased its advertising presence and started running commercials to counter the perception that the company is majority owned by Italian or German concerns, building on the momentum of the Jeep Grand Cherokee, which is expected to be widely praised by critics next week.

Most of Chrysler’s product line will be renovated or replaced by the end of the year. The first S2 pilots for the 2011 Chrysler Town & Country and Dodge Grand Caravan minivans have reportedly already been produced, with many exterior and interior changes, as well as the new Pentastar V6 and standard six-speed automatic; the ram-head logo is reportedly gone from the Dodge.

new signs

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

Jeep K8
Jeep Grand Commander?

Here’s what the 2018 Wrangler JL will cost

Aussies go for Mopar squads

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.