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Chrysler residuals change

by David Zatz on

The projected residual values of 2010 cars and trucks has changed for many brands, according to a story in Automotive News which quoted statistics from the Automotive Lease Guide. Dodge cars’ residuals (the value of the car after three years) rose sharply, an 8.2 point increase since 2005, but were still lower than most competitors, including Kia and Chevrolet. The residuals for Jeep and Chrysler actually fell since 2005, by 3.3 points at Jeep and by 2.1 points at Acura. Many analysts expect Chrysler’s residuals to rise, however, due to a number of factors, including the phasing out of large rebates, and the rise in brand value from improved advertising and marketing, higher sales, and the launch of more critically valued vehicles. As residuals increase, leases can be made more attractive.

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