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Chrysler sales break 100,000 mark as sales soar 33%

by Bill Cawthon on

Chrysler reported a U.S. sales increase of 33%, the first time that monthly sales have topped the 100,000 threshold since March 2009.

Total U.S. sales for May 2010 were 104,819 units, an increase of 10% over April 2010 (95,703 units). Chrysler Group finished the month with a 49-day supply of inventory (196,210 units), a 25 percent decline versus May 2009 (260,407 units).

“The production launch of the all-new 2011 Jeep Grand Cherokee in May signaled the product rebirth of the Chrysler Group, it is a signature vehicle for the company. It represents the best of Chrysler Group, the direction we’re moving toward producing high-quality, technologically-advanced vehicles. It is the first of 16 all-new or significantly refreshed vehicles the company is introducing this year,” said Fred Diaz.

  • Dodge sales rose 73%, Chrysler 29%, Jeep 6%, Ram 12%
  • Grand Caravan sales rose 66%, Town & Country 68%
  • Dodge Challenger rose 42%, for its second monthly sales record in a row
  • Caliber, Avenger, and Charger each had triple-digit sales hikes; Sebring rose 42% (sedan and convertible)
  • Jeep Compass, Wrangler, and Patriot sales all rose
  • Ram pickup sales rose 11%

Incentives for June include free financing for up to 5 years, and 1.9 percent financing for 72 months on most 2010 model year vehicles financed through GMAC Financial Services.

  U.S. May Sales Vol %       Year to Date Vol %
Model 2010 2009 Change 2010 2009 Change
Sebring 2,798 1,977 42% 17,387 8,933 95%
300 3,507 3,679 -5% 17,573 16,382 7%
Crossfire 0 58 -100% 0 235 -100%
PT Cruiser 997 1,276 -22% 3,901 7,488 -48%
Aspen 2 678 -100% 30 4,484 -99%
Pacifica 0 347 -100% 0 1,486 -100%
Town & Country 13,395 7,972 68% 51,342 36,559 40%
CHRYSLER BRAND 20,699 15,987 29% 90,233 75,567 19%
Compass 2,373 936 154% 8,749 4,795 82%
Patriot 3,040 2,347 30% 13,080 10,733 22%
Wrangler 9,634 9,294 4% 37,226 44,080 -16%
Liberty 4,105 4,615 -11% 18,319 19,890 -8%
Grand Cherokee 3,246 3,480 -7% 22,550 19,467 16%
Commander 550 952 -42% 6,116 4,875 25%
JEEP BRAND 22,948 21,624 6% 106,040 103,840 2%
Caliber 7,481 2,991 150% 18,853 13,769 37%
Avenger 6,332 2,512 152% 22,001 12,430 77%
Charger 9,625 4,082 136% 37,277 25,972 44%
Challenger 3,828 2,695 42% 14,580 13,713 6%
Viper 26 44 -41% 113 289 -61%
Magnum 0 8 -100% 0 85 -100%
Journey 3,781 4,023 -6% 21,827 22,153 -1%
Caravan 9,393 5,660 66% 41,265 35,927 15%
Nitro 1,774 1,845 -4% 7,519 8,414 -11%
Durango 2 596 -100% 36 2,458 -99%
DODGE BRAND 42,242 24,456 73% 163,471 135,210 21%
Dakota 1,610 863 87% 5,796 6,098 -5%
Ram P/U 17,298 15,516 11% 68,999 80,038 -14%
Sprinter 22 564 -96% 192 2,147 -91%
RAM BRAND 18,930 16,943 12% 74,987 88,283 -15%
TOTAL DODGE 61,172 41,399 48% 238,458 223,493 7%
TOTAL CHRYSLER GROUP LLC 104,819 79,010 33% 434,731 402,900 8%
          TOTAL CAR 33,597 18,046 86% 127,784 91,810 39%
          TOTAL TRUCK 71,222 60,964 17% 306,947 311,090 -1%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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