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Chrysler sales climb 35%

by Bill Cawthon on

Chrysler Group LLC today reported a U.S. sales increase of 35 percent, versus June 2009, the third consecutive year-over-year percentage sales improvement, and double the industry’s average percentage increase.

Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for U.S. Sales, said, “Buzz is building tremendously with the arrival of our all-new Jeep Grand Cherokee in dealerships now, as well as the continuing accolades for our new Ram Heavy-Duty pickup trucks.”

Chrysler Group reported total U.S. sales for June of 92,482 units, an increase of 35% versus June 2009 (68,297 units), even in the face of a softer-than-expected June for the industry.

Chrysler Group finished the month with a 60-day supply of inventory (221,726 units), a 14% increase versus June 2009 (195,272 units). The 60-day supply is down from a 71-day supply in June 2009. Overall, U.S. industry sales figures for June are projected at an estimated 11.4 SAAR.

“As we enter the busy summer travel season, all four of our brands – Chrysler, Jeep, Dodge and Ram Truck – enjoyed sales increases during June,” Diaz said. “Our minivan pledge continues to resonate with consumers, as both the Dodge Caravan and Chrysler Town & Country minivans posted significant year-over-year sales increases.”

The new 2011 Jeep® Grand Cherokee started arriving in dealerships in June and will be available in greater volumes this month. The new Grand Cherokee follows the introduction of the all-new 2010 Ram Heavy-Duty pickup trucks and the all-new 2011 Ram Chassis Cab. Chrysler Group later this year will launch 16 all-new or refreshed products representing 75% of the model lineup.

United States
Sales by Model
Month Sales Vol % Year to Date Vol %
2010 2009 Change   2010 2009 Change
Sebring 3,978 1,752 127%   21,365 10,685 100%
300 3,304 2,917 13%   20,877 19,299 8%
Crossfire (dropped) 0 83 -100%   0 318 -100%
PT Cruiser 1,016 1,103 -8%   4,917 8,591 -43%
Aspen (dropped) 0 479 -100%   30 4,963 -99%
Pacifica (dropped) 0 241 -100%   0 1,727 -100%
Town & Country 9,595 7,178 34%   60,937 43,737 39%
CHRYSLER BRAND 17,893 13,753 30%   108,126 89,320 21%
Compass 1,259 967 30%   10,008 5,762 74%
Patriot 3,299 2,765 19%   16,379 13,498 21%
Wrangler 8,923 4,810 86%   46,149 48,890 -6%
Liberty 3,865 3,815 1%   22,184 23,705 -6%
Grand Cherokee 2,912 3,623 -20%   25,462 23,090 10%
Commander (dropped) 473 628 -25%   6,589 5,503 20%
JEEP BRAND 20,731 16,608 25%   126,771 120,448 5%
Caliber 4,728 3,538 34%   23,581 17,307 36%
Avenger 6,400 2,308 177%   28,401 14,738 93%
Charger 8,508 3,489 144%   45,785 29,461 55%
Challenger 3,086 1,369 125%   17,666 15,082 17%
Viper 61 20 205%   174 309 -44%
Magnum (dropped) 0 28 -100%   0 113 -100%
Journey 3,964 3,796 4%   25,791 25,949 -1%
Caravan 8,658 5,820 49%   49,923 41,747 20%
Nitro 1,591 1,471 8%   9,110 9,885 -8%
Durango (dropped) 0 369 -100%   36 2,827 -99%
DODGE BRAND 36,996 22,208 67%   200,467 157,418 27%
Dakota 983 645 52%   6,779 6,743 1%
Ram Pickup 15,864 14,478 10%   84,869 94,516 -10%
Sprinter (dropped) 15 605 -98%   207 2,752 -92%
RAM BRAND 16,862 15,728 7%   91,855 104,011 -12%
TOTAL DODGE 53,858 37,936 42%   292,322 261,429 12%
TOTAL COMPANY 92,482 68,297 35%   527,219 471,197 12%
TOTAL CAR 30,065 15,504 94%   157,849 107,314 47%
TOTAL TRUCK 62,417 52,793 18%   369,370 363,883 2%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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