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Chrysler Canada reports best July sales since 1997

by Bill Cawthon on

Chrysler Canada today announced total sales of 22,319 for the month of July, an increase of 40% compared with July 2009 (July 2009: 15,958). This figure represents the best results for the month of July since 1997. Two of the top three selling nameplates in the country are Chrysler Canada vehicles – the Dodge Grand Caravan (#2) and the Ram Pickup (#3).

“These numbers really speak for themselves,” said Reid Bigland, President and CEO – Chrysler Canada. “In June our sales were up in excess of 100 per cent and now this is our best July in over a decade. When you couple these sales numbers with Corporate operating profits in the first and second quarters of this year, I don’t think there is any doubt that our restructuring efforts last year and alliance with Fiat are paying early dividends.”

Sales Highlights

“During July, we smashed many of our previous sales records,” said Dave Buckingham, Vice President of Sales – Chrysler Canada. “While fleet sales continue to be solid, our real strength has been in incredibly robust retail sales at our dealerships.”

The Ram pickup beat its own all-time sales record, set in April of this year, with sales of 6,436, an increase of 166 per cent over July 2009 sales of 2,421. With calendar year to date sales through July of 31,746, the Ram is up a significant 24 per cent over the vehicle’s previous 2007 record for the same time period.
Dodge Grand Caravan also beat its previous all-time record on sales of 6,083, climbing 102 per cent compared with July 2009. Calendar year to date, the company has sold more Dodge Grand Caravan vehicles in this time period than its previous record set eight years ago.

Sales of the Dodge Journey soared 46 per cent over July 2009, with 2,268 units sold (July 2009: 1,553). This represents yet another all-time sales record.

The legendary Jeep® Wrangler set a sales record for the month of July with 1,483 units sold, up 183 per cent versus July 2009.

Chrysler Canada Sales Highlight July 2010

Chrysler Canada Sales Highlights July 2010

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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