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Chrysler U.S. sales rise 5%

by Bill Cawthon on

Chrysler Group LLC today reported U.S. sales of 93,313, a 5 percent increase compared with sales in July 2009 (88,900 units). July represents the fourth consecutive month of year-over-year sales increases.

“The all-new 2011 Jeep Grand Cherokee is drawing customers into our showrooms, setting the pace and standard for our company, and generating positive reviews both nationally and internationally,” said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for U.S. Sales. “We’re gaining some real traction with the all-new Jeep Grand Cherokee, and we look forward to the same when we revamp the remaining 75 percent of our nameplates by year end.” Chrysler Group – at the end of this month – will begin to reveal the rest of its 16 all-new or significantly refreshed vehicles.

Chrysler Group finished the month with a 55-day supply of inventory (191,000 units). U.S. industry sales figures for July are projected at an estimated 11.6 SAAR.


Jeep posted a 19% year-over-year increase in July; Jeep Grand Cherokee sales were up 54% versus July 2009, and up 86% compared with last month. The iconic Jeep Wrangler had a triple digit percentage increase in sales, and Jeep Liberty also had a strong month as sales increased 70%.


Dodge Challenger sales were up 317% in July, compared to the same month in 2009. Dodge Challenger’s July 2 return to NASCAR Nationwide Series’ competition racing, after more than a 30-year absence, has generated mounting interest. Challenger also shared the top spot in the “Specialty Coupe” category in Strategic Vision Inc.’s 2010 Total Quality Index study, which measures the complete ownership experience. Dodge Charger sales also increased by a triple digit percentage during July.

The three new Dodge Nitro lifestyle models – Detonator, Heat and Shock – continue to drive Dodge Nitro sales, up 96%. The Dodge Journey crossover also did well, driven in part by the popularity of the all-wheel-drive model, with sales up 11%.

Ram posted an 11% year-over-year increase in July. Pickup truck sales increased 14%; Heavy Duty sales were up 89%. Dodge Dakota sales were up 49%, while sales of Ram Cab Chassis, redesigned for 2011, had its best sales month.

Chrysler Brand

Chrysler Town & Country, winner this year of the ninth-consecutive R.L. Polk & Co.’s “Automotive Loyalty Award” in the minivan segment, posted a sales increase of 18 percent in July. Chrysler Sebring sedan and convertible sales were up a combined 11 percent.

Chrysler sales chart July 2010

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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