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Dealers to sell Fiats

by David Zatz on

Chrysler is choosing dealers in 165 markets for Fiat’s launch in October 2010, and recognizing the cost of new showrooms, has decided that dealerships can use existing showrooms and service areas at first. Dealers were told that they could temporarily use dedicated areas within their existing showrooms until they can get separate facilities. Eventually, Fiat will have to be moved out of Chrysler showrooms and repair bays, but at first, they can co-exist.

Many dealers were interested in selling Fiat (which will later be joined by Alfa Romeo), including Bill Golling (Golling Chrysler Jeep Dodge in Bloomfield Hills), and it appears that, with the relaxed entry requirements, Chrysler will have no trouble covering their desired markets.

The only Fiat planned for U.S. sale under the brand name is the Fiat 500, which will be available in hatchback, convertible, performance, and electric forms starting in December. The final American-specification Fiat 500 is to be unveiled in November at the Los Angeles Auto Show. Alfa Romeo will be returning in 2012, with a midsize sedan, wagon, and compact crossover, possibly followed in later years by other cars and crossovers.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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