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Marchionne: Fiat and Alfa, 2010 profits

by Bill Cawthon on

According to CEO Sergio Marchionne, Chrysler dealers who are among the 200 new Fiat franchisees will get a second brand: Alfa Romeo.

Speaking at a press event in Toldeo, Ohio, today, Marchionne said, “It’s more than likely that Fiat and Alfa Romeo brands will be sold in the same [dealerships].”

Alfa, which is due to reenter the U.S. market in 2012, would give dealers a second car, the Giulia, the replacement for the current 159, to sell alongside the 500, which will be the only Fiat vehicle initially offered in the U.S.

In other remarks, Marchionne said it will be difficult for Chrysler to achieve a net profit for the year. The automaker has posted back-to-back quarterly operating profits but a number of factors, including costs of new vehicle development and large interest payments, make a net profit unlikely in 2010.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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