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Chrysler begins to approve new Fiat dealers

by Bill Cawthon on

Chrysler today announced it has begun appointing dealers for Fiat in the United States. The dealers appointed in this first phase have plans in place and will be ready to take orders. The company continues to work with other applicants and plans to have dealers in 119 U.S. markets by the end of the year.

“We have carefully considered each of these dealer proposals looking for the best locations and the most creative plans,” said Peter Grady, Vice President of Network Development and Fleet Operations. “We are thrilled with their level of interest in securing the Fiat franchise and in the innovative proposals they have submitted. We’re excited to be at the point where we now can start appointing our Fiat dealer network.”

“We are looking for a customer experience that is as unique and personalized as the Fiat 500 itself,” said Laura Soave, Head of Fiat Brand North America. “Some of the proposals are extremely creative and in many cases not only met but exceeded our expectations. We are looking forward to working with our dealer team for the successful launch of the Fiat Brand in the United States and offering our customers the personal experience that they deserve in our Fiat Studios.”

Dealers from outside the Chrysler Group dealer network also have shown great interest in securing the Fiat franchise. The company is now looking at their proposals as well.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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