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Chrysler Canada sales rise 2% , record month for Ram and Journey

by Bill Cawthon on

Chrysler Canada today announced sales of 16,135 vehicles for the month of September, an increase of 2 per cent over the same month last year. Retail sales were up 17 per cent.
“Calendar year to date Chrysler Canada has gained more market share than any other automaker in Canada,” said Reid Bigland, President and CEO of Chrysler Canada. “2009 was a tough year, but what doesn’t kill you makes you stronger, and in 2010 our sales growth is stronger than ever.”

Sales Highlights

The first of the all-new vehicles in the Chrysler Group product offensive, the Jeep® Grand Cherokee, saw a sales surge of 131 per cent to 1,039 units.

“The new Jeep Grand Cherokee is a perfect example of the products people can expect from a restructured Chrysler,” said Reid Bigland. “This month’s sales results show that consumers like what they see in the form of high quality, highly fuel-efficient, state-of-the-art vehicles.”

The 2011 Jeep Grand Cherokee is the most capable ever. The Grand Cherokee combines the finest European on-road dynamics with all of the legendary off-road characteristics one would expect from the flagship Jeep. It also offers best-in-class fuel economy of 32 mpg with over a thousand kilometre range on a tank of gas.

The Ram pickup set a month-of-September record, increasing 14 per cent on sales of 4,472 units. Sales of the Ontario-built Dodge Grand Caravan reached 4,232 units, up 16 per cent over last year. These two vehicles represent two of Canada’s top four highest selling nameplates, highlighting Canadian consumer preference for unbeatable functionality combined with great style.

Canada’s best-selling crossover, the Dodge Journey, set an all-time monthly sales record, posting unit sales of 2,327, a gain of 146 per cent.

“We are pleased to see that our three big guns – Dodge Grand Caravan, Ram Pickup, and Dodge Journey – have already combined for over 100,000 sales this year,” said Dave Buckingham, Vice President of Sales, Chrysler Canada. “This is more volume than the entire lineups of 14 of the 18 major manufacturers selling vehicles in Canada.”

Chrysler Canada Sales Highlights

Sept. 2010 Sept. 2009 % Change  
Total Volume 16,135 15,857 2%  
Model Highlights Sept. 2010 Sept. 2009 % Change  
Ram Pick-up 4,472 3,934 14% Record September Sales
Dodge Journey 2,327 945 146% All-time record month
Grand Caravan 4,232 3,652 16% On pace for record year
Dodge Challenger 265 182 46% Record September Sales
CYTD Sales Sept. 2010 Sept. 2009 % Change  
Total Volume 160,072 123,637 29%  
Model Highlights Sept. 2010 Sept. 2009 % Change  
Grand Caravan 42,564 29,365 45% #3 in Canada YTD
Ram Pick-up 41,517 23,693 75% #4 in Canada YTD
Dodge Journey 17,260 9,994 73% #1 cross-over in Canada YTD

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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