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Chrysler sales up 61%, break 100,000 units

by Bill Cawthon on

Chrysler Group LLC today reported U.S. sales of 100,077, a 61 percent increase compared with sales in September 2009 (62,197 units).

September represents the sixth consecutive month of year-over-year sales increases, and the second month this year that Chrysler Group sales exceeded the 100,000-unit threshold. Nearly all Chrysler Group vehicle lines currently in production improved year-over-year sales.

“We will continue to build sales momentum this fall as a slate of new product begins arriving in our dealerships,” said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for U.S. Sales. “Consumers soon will be able to see more of our all-new and significantly-refreshed vehicles in our dealerships.”

The new 2011 Chrysler 200, which replaces the Chrysler Sebring, and the all-new 2011 Dodge Durango sport-utility vehicle will arrive in dealerships during this quarter. Also arriving this quarter are the significantly-refreshed 2011 Jeep® Patriot, 2011 Jeep Wrangler and Wrangler Unlimited, 2011 Chrysler Town & Country and 2011 Dodge Grand Caravan minivans, 2011 Dodge Charger and 2011 Dodge Avenger. Additional new models also will be available during this quarter.

In all, Chrysler Group this year is introducing 16 all-new or significantly- refreshed vehicles representing 75 percent of its nameplates.

Chrysler Group finished the month with a 58-day supply of inventory (231,304 units). U.S. industry sales figures for September are projected at an estimated 11.9 SAAR.

September 2010 U.S. Sales Highlights by Brand

Jeep Brand

The Jeep Brand posted a 65 percent year-over-year increase in September, the best September for sales in three years. The all-new 2011 Jeep Grand Cherokee contributed to the increase as its September sales were up 98 percent over August. Total Jeep Grand Cherokee year-over-year sales were up 95 percent in September. Sales of the iconic Jeep Wrangler, the brand’s volume leader, increased 29 percent compared with September 2009. Jeep Patriot and Jeep Compass also had a strong September as each model posted triple-digit percentage sales increases.
The 2011 Jeep Wrangler models – with all-new interiors – will be arriving this month in greater numbers on dealership lots. The new 2011 Jeep Patriot, the affordable compact sport-utility vehicle, arrives in dealership showrooms this quarter with rugged new exterior styling, interior enhancements, and refinements to the suspension and steering systems.

Ram Truck Brand

The Ram Truck Brand posted a 22 percent sales increase in September, compared with the same month in 2009. Ram pickup truck sales increased 26 percent in September as both light- and heavy-duty pickup truck sales posted double-digit percentage sales increases. Crew Cab and Quad Cab models continue to be the most popular consumer choices. Dodge Dakota sales also were strong last month, up 141 percent compared with September 2009.
The Ram Truck Brand last week unveiled the most luxurious Ram Truck ever produced by the company. Named the Ram Laramie Longhorn edition, the Ram lineup’s most well-appointed model is designed for the owner who needs a truck for work or play, but won’t settle for anything but the finest quality and refinement. Ram Laramie Longhorn models will go on sale first quarter 2011. Ram Truck officials unveiled the Laramie Longhorn in the heart of Truck Country: the State Fair of Texas. Ram Laramie Longhorn’s design cues were taken from traditionally handcrafted, time-tested wares, such as the antique pocket watch, a fine pair of hand-tooled leather cowboy boots, a collector’s-grade shotgun or a horseman’s saddle. The metal work and leather work are second to none.

Chrysler Brand

The Chrysler Brand posted a 92 percent sales increase in September, compared with the same month in 2009. The Chrysler Town & Country minivan, the brand’s volume leader, posted a sales increase of 149 percent in September. Town & Country has posted year-over-year sales increases every month this year. Chrysler Sebring (sedan and convertible) posted a sales increase in the triple digits.
The brand is replacing its full lineup with either all-new or significantly improved vehicles in just the next few months. The new 2011 Chrysler 200 mid-sized sedan, which will replace the Chrysler Sebring, will be arriving in dealership showrooms this quarter offering consumers exceptional craftsmanship inside and out, a refined and spirited driving experience, innovative technology, an abundance of standard safety features and an extraordinary level of standard content. The new 2011 Chrysler Town & Country also arrives in dealerships this quarter. The 2011 minivan offers consumers fresh, sophisticated, styling; a beautifully-crafted interior; improved driving dynamics; a new powertrain; and SafetyTec, a package of 40 standard safety and technology features.

Dodge Brand

The Dodge Brand posted a 71 percent sales increase in September, compared with the same month in 2009. All Dodge models posted sales increases during September. By the end of this year, Dodge Brand will fill dealer showrooms with a vast array of new or updated Dodge products. The all-new 2011 Dodge Durango, a three-row sport-utility vehicle, begins arriving this quarter in dealerships. The 2011 Durango’s stiffened unibody structure is engineered with the driving enthusiast in mind. The end result is a vehicle that delivers premium driving performance combined with SUV capability and crossover versatility. Durango will be followed by the all-new Dodge Charger and significantly redesigned Grand Caravan, Journey, Avenger and Challenger with two new powertrains. These products will join Dodge Nitro and Dodge Caliber in dealer showrooms.

September U.S. Sales Highlights

Jeep Brand sales (28,603 units) increased 65 percent versus the same month last year (17,287 units), the best September sales in three years
Jeep Grand Cherokee sales (10,915 units) improved 95 percent compared with September last year (5,601 units)
New 2011 Jeep Grand Cherokee sales increased 98 percent over August sales
Jeep Wrangler sales (7,765 units) improved 29 percent versus September 2009 (6,002 units)
Jeep Liberty sales (4,865 units) increased 79 percent compared with September last year (2,715 units)
Jeep Compass (1,090 units) and Jeep Patriot (3,641 units) each posted triple digit percentage year-over-year sales increases
Dodge Brand sales (36,272 units) were up 71 percent versus the same month last year (21,215 units)
Dodge Caliber sales (4,917 units) posted a percentage sales increase in triple digits
Dodge Charger sales (8,812 units) were up 17 percent compared with September 2009 (7,507 units)
Dodge Avenger sales (5,022 units) improved 76 percent versus the same month last year (2,859 units)
Dodge Challenger sales (3,138 units) were up 76 percent compared with September 2009 (1,778 units)
Dodge Journey sales (4,198 units) increased 40 percent versus September last year (2,989 units)
Dodge Grand Caravan sales (8,057 units) improved 96 percent compared with September 2009 (4,112 units
Dodge Nitro sales (2,032 units) increased 79 percent versus September 2009 (1,135 units)
Ram Truck Brand sales (17,854 units) increased 22 percent versus the same month last year (14,649 units
Ram pickup truck sales (16,887 units) increased 26 percent in September compared with September 2009 (13,165 units)
Ram Heavy Duty pickup truck sales increased 42 percent versus September 2009
Dodge Dakota (960 units) posted a triple digit percentage year-over-year sales increase
Chrysler Brand sales (17,348 units) improved 92 percent versus the same month last year (9,046 units
Chrysler Sebring (sedan and convertible) (4,651 units) posted a triple digit percentage sales increases
Chrysler Town & Country minivan sales (9,001 units) improved 149 percent compared with September 2009 (3,611 units)

Sept. 2010 Sept. 2009 Vol % 2010 CYTD 2009 CYTD Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Sebring 4,651 1,451 221% 33,606 17,431 93%
300 2,961 3,411 -13% 29,111 29,322 -1%
Crossfire 0 127 -100% 0 499 -100%
PT Cruiser 735 258 185% 7,863 16,760 -53%
Aspen 0 143 -100% 30 5,852 -99%
Pacifica 0 45 -100% 0 1,955 -100%
Town & Country 9,001 3,611 149% 87,493 61,715 42%
CHRYSLER BRAND 17,348 9,046 92% 158,103 133,534 18%
Compass 1,090 101 979% 14,309 10,025 43%
Patriot 3,641 1,377 164% 28,468 25,596 11%
Wrangler 7,765 6,002 29% 71,623 65,045 10%
Liberty 4,865 2,715 79% 37,189 32,653 14%
Grand Cherokee 10,915 5,601 95% 48,177 39,890 21%
Commander 327 1,491 -78% 7,780 8,843 -12%
JEEP BRAND 28,603 17,287 65% 207,546 182,052 14%
Caliber 4,917 654 652% 36,749 29,814 23%
Avenger 5,022 2,859 76% 41,702 27,331 53%
Charger 8,812 7,507 17% 67,206 46,110 46%
Challenger 3,138 1,778 76% 27,782 18,878 47%
Viper 49 19 158% 313 367 -15%
Magnum 0 0 0% 0 113 -100%
Journey 4,198 2,989 40% 38,355 37,842 1%
Caravan 8,057 4,112 96% 74,954 64,912 15%
Nitro 2,032 1,135 79% 15,833 13,645 16%
Durango 47 162 -71% 125 3,416 -96%
DODGE BRAND 36,272 21,215 71% 303,019 242,428 25%
Dakota 960 399 141% 10,410 8,894 17%
Ram P/U 16,887 13,452 26% 140,889 143,205 -2%
Sprinter 7 798 -99% 253 5,403 -95%
RAM BRAND 17,854 14,649 22% 151,552 157,502 -4%
TOTAL DODGE 54,126 35,864 51% 454,571 399,930 14%
GRAND TOTAL 100,077 62,197 61% 820,220 715,516 15%
TOTAL CAR 29,550 17,806 66% 236,469 169,867 39%
TOTAL TRUCK 70,527 44,391 59% 583,751 545,649 7%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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