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Chrysler shows Millennium Branding in new dealership

by David Zatz on

Chrysler dealer: Motor Village, Los Angeles

Chrysler has revealed a new company-owned dealership in Los Angeles, to open in early 2011. The dealership does not conform exactly to the Millenium Branding standards, being an existing building (which housed a Pierce-Arrow dealership in the 1920s), but will allow Chrysler to experiment with different showroom and display designs, and features the new-trademark arch laid out in the branding standards.

More photos and information are at our Millennium Branding and the Motor Village page.

dealership signs

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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