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Chrysler US sales rise 37% over Oct. 2009

by David Zatz on

For the seventh consecutive month, Chrysler reported sales increases over the same month in the prior year. The redesigned Grand Cherokee’s sales were up 291%, and Ram pickup sales rose 41% as the 2011 Ram Laramie Longhorn was named “Truck of Texas” by the Texas Auto Writers Association and the Ram trucks swept every category entered in annual “Texas Truck Rodeo.”

All Chrysler brands posted year over year sales gains, with 90,137 units sold in the US in October 2010 (compared with 65,803 in October 2009).

Chrysler Group finished the month with a 74-day supply of inventory (245,739 units).

Jeep posted a 111% sales increase with all remaining models rising; Wrangler rose 49% and Patriot and Compass had triple digit increases. The discontinued Commander dropped 17%, an inconsequential amount given the low inventory left.

Ram trucks posted a 37% increase, as both light- and heavy-duty pickup truck sales posted double-digit percentage sales increases. Crew Cab and Quad Cab models continue to be the most popular choices. Overall, Ram sales are now down 1% year to date; the Ram itself is up by 2% but the loss of the Sprinter dropped Ram down.

Dodge itself (excluding Ram) posted a 3% sales increase, with Caliber sales (up 376%) responsible for the black ink. Dodge Challenger and Nitro each posted double-digit sales gains, 33% and 50%. Avenger and Charger both fell, by 31% and 17% respectively (both are being substantially upgraded for 2011). Journey sales were dead on.

The volume leader of Dodge, the Caravan, fell by 9%, falling behind Town & Country; overall, minivan sales rose by just 479, in the face of increased competition from the newly redesigned Toyota Sienna, as well as some competition from Chrysler’s own upcoming minivans.

Chrysler Brand posted a 29% sales increase; the Town & Country minivan rose by 18%. Chrysler 300 sales increased 79% in October even as it nears replacement. Sebring sales, already depressed, dropped another 13%, but that only accounted for 327 units, easily outweighed by 2,300 extra 300s and the 1,300 extra minivans (and a few hundred straggling PT Cruisers).

Across all brands, car sales rose 16% and truck/SUV/minivan sales rose 45%. International sales figures (for regions other than Canada) have not yet been released.

Model Oct 2010 Oct 2009 % Change YTD 2010 YTD 2009 % Change
Sebring 2,221 2,548 -13% 35,827 19,979 79%
300 5,211 2,914 79% 34,322 32,236 6%
Crossfire 0 0 0% 0 499 -100%
PT Cruiser 656 135 386% 8,519 16,895 -50%
Aspen 0 54 -100% 30 5,906 -99%
Pacifica 0 0 0% 0 1,955 -100%
Town & Country 8,459 7,164 18% 95,952 68,879 39%
CHRYSLER BRAND 16,547 12,815 29% 174,650 146,349 19%
Compass 778 327 138% 15,087 10,352 46%
Patriot 2,931 1,148 155% 31,399 26,744 17%
Wrangler 7,908 5,305 49% 79,531 70,350 13%
Liberty 3,968 2,725 46% 41,157 35,378 16%
Grand Cherokee 12,721 3,256 291% 60,898 43,146 41%
Commander 174 739 -76% 7,954 9,582 -17%
JEEP BRAND 28,480 13,500 111% 236,026 195,552 21%
Caliber 2,777 583 376% 39,526 30,397 30%
Avenger 2,911 4,221 -31% 44,613 31,552 41%
Charger 4,023 4,864 -17% 71,229 50,974 40%
Challenger 3,182 2,398 33% 30,964 21,276 46%
Viper 37 28 32% 350 395 -11%
Magnum 0 0 0% 0 113 -100%
Journey 3,695 3,678 0% 42,050 41,520 1%
Caravan 8,204 9,020 -9% 83,158 73,932 12%
Nitro 2,133 1,426 50% 17,966 15,071 19%
Durango 58 47 23% 183 3,463 -95%
DODGE BRAND 27,020 26,265 3% 330,039 268,693 23%
Dakota 774 515 50% 11,184 9,409 19%
Ram P/U 17,316 12,262 41% 158,205 155,467 2%
Sprinter 0 446 -100% 253 5,849 -96%
RAM BRAND 18,090 13,223 37% 169,642 170,725 -1%
TOTAL DODGE 45,110 39,488 14% 499,681 439,418 14%
TOTAL CHRYSLER GROUP LLC 90,137 65,803 37% 910,357 781,319 17%
TOTAL CAR 20,362 17,556 16% 256,831 187,423 37%
TOTAL TRUCK 69,775 48,247 45% 653,526 593,896 10%

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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