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Echo chamber: Maserati Jeep

by David Zatz on

During a November 8 conference call, Sergio Marchionne said that the Jeep Grand Cherokee architecture would probably be adapted by Alfa or Maserati. It would “have to be a completely different application,” but would definitely be an SUV.

Marchionne said the new Jeep had a “resilient architecture” that could, and would have to, handle “much more powerful powertrains.” Fiat’s Maserati and Ferrari arms share a powerful, compact V8, a 6.4 liter Hemi is due for the Grand Cherokee SRT8, and a 3-liter turbocharged Pentastar V6 is planned, and which one the company will choose is unknown. In a more recent conversation with the Wall Street Journal, Marchionne appeared to say that Maserati would get the new SUV.

Meanwhile, a decision on an Alfa Romeo Spyder (convertible) based on the Dodge Challenger is due in 6 to 9 months. For the moment, Marchionne did not seem optimistic, saying the styling was not acceptable. Until a final decision is made, no plans for capital allocation will be made — meaning the plant it will be made in has not yet been decided. The choices are a small scale plant in Italy and the Canadian plant in which the Challenger itself is made.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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