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Chrysler November sales up 17%

by Bill Cawthon on

November marks the eighth consecutive month of year-over-year sales increases

Chrysler Group LLC today reported U.S. sales of 74,152, a 17 percent increase compared with sales in November 2009 (63,560 units).

November represents the eighth consecutive month of year-over-year sales increases. Also, in nine of the 11 months this year, Chrysler Group monthly sales increased over sales in the previous month.

“We are pleased with the sales momentum that has been building this year, and elated now that we are showing off the vehicles that we’ve been talking about,” said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for U.S. Sales. “Our all-new and significantly-refreshed vehicles were well-received during the Los Angeles Auto Show preview and by media at our driving event in San Francisco in November.”

The Dodge Brand unveiled six 2011 models during the Los Angeles Auto Show including its all-new 2011 Dodge Charger, the brand’s performance flagship; its all-new 2011 Dodge Durango three-row SUV, and the 2011 Dodge Journey crossover with its completely redesigned and retuned suspension, new V-6 engine and new interior.

The Chrysler Brand is replacing its entire product line over the next few months. The new 2011 Chrysler Town & Country and new 2011 Chrysler 200 sedan will be the first vehicles to arrive in dealerships. Chrysler’s new 2011 Town & Country will set a new standard in the minivan segment with an expressive exterior design, completely upgraded interior as well as functional enhancements to the powertrain and suspension. The new Chrysler 200 has a completely exterior and interior design, supported by a highly upgraded powertrain and suspension. These two new vehicles will be the first step in completely renovating the Chrysler Brand showroom. The Chrysler Brand also will soon be launching the all-new 2011 Chrysler 300 series flagship vehicles and the Chrysler 200 convertible.

In all, Chrysler Group this year is introducing 16 all-new or significantly- refreshed 2011 models representing 75 percent of its nameplates. Five of the 16 models are already in dealerships, while 11 models will be launched by the end of the year.

Chrysler Group finished the month with a 79-day supply of inventory (243,206 units). U.S. industry sales figures for November are projected at an estimated 12.2 SAAR.

November 2010 U.S. Sales Highlights by Brand

Jeep® Brand

The Jeep Brand posted a 58 percent sales increase compared with the same month a year ago. Sales of the Jeep Grand Cherokee, the brand’s volume leader, increased 256 percent in November versus a year ago. The Jeep Brand unveiled the Jeep Grand Cherokee Overland Summit, unquestionably the most luxurious, distinctive and comprehensively-equipped Jeep vehicle ever produced, during the Los Angeles Auto Show in November. The brand also revealed the premium edition Jeep Liberty Jet. Both models arrive in dealerships soon and expand the reach of the iconic brand’s lineup, offering legendary Jeep capability in new, unique, premium editions.

Sales of the iconic Jeep Wrangler, with its all-new interior for 2011, increased 34 percent in November, while sales of the Jeep Patriot, the affordable compact SUV, were up 43 percent in November.

The all-new 2011 Jeep Grand Cherokee has been named “2011 Urban Truck of the Year” by editors of Decisive Auto magazine and a panel of 15 independent automotive journalists. The Urban Vehicles of the Year will be formally presented at the 15th Annual Urban Wheel Awards on January 9, 2011, leading into the North American International Auto Show activities. The “Urban Truck of the Year” is the latest in a list of awards the 2011 Grand Cherokee has recently captured.

Ram Truck Brand

The Ram Truck Brand posted a 67 percent sales increase in November, on the heels of winning big in the Texas Auto Writers Association’s annual “Texas Truck Rodeo.” Not only did the 2011 Ram 1500 win the coveted title, “Truck of Texas,” the Ram Truck Brand also swept every category it entered, securing wins for newly-introduced Ram Laramie Longhorn as “Luxury Pickup Truck of Texas,” Ram 1500 Outdoorsman as “Full Size Pickup Truck of Texas” and Ram Power Wagon as “Heavy Duty Pickup Truck of Texas.” The “Truck of Texas” win reaffirms the capability, power and refinement found in the Ram Truck Brand lineup.

Ram pickup truck sales increased 86 percent in November as both light- and heavy-duty truck sales contributed to the increase. Heavy-Duty Trucks posted a triple digit percentage sales increase in November. Dodge Dakota sales also were up 26 percent last month compared with November 2009.

Dodge Brand

In November, Dodge Challenger sales increased 22 percent compared to the same month a year ago. The Dodge Challenger muscle car posted a sales increase in every month since March, compared to a year ago. Sales of the Dodge Nitro, the brand’s first mid-size SUV and another strong sales performer this year, were up 88 percent in November. With its bold styling and aggressive stance, Dodge Nitro is unlike any other mid-size SUV in the marketplace.

The Dodge Brand is redefining itself with six all-new or significantly-revamped 2011 vehicles. Between the end of this year and early next, the brand will fill dealer showrooms with a vast array of new or updated Dodge products, including the all-new 2011 Dodge Durango, a three-row sport-utility vehicle; the all-new 2011 Dodge Charger, the brand’s performance flagship vehicle; the new 2011 Dodge Journey mid-size crossover; the new 2011 Dodge Avenger, a mid-size sedan designed and engineered for spirited performance; and the new 2011 Dodge Grand Caravan, the minivan with the driving dynamics of a performance sedan. Also due is the Dodge Challenger SRT8 392, with the legendary 392-cubic inch HEMI® V-8 for the street, an engine with a famous name but a decidedly high-tech, modern engineering masterpiece.

Chrysler Brand

The Chrysler Town & Country minivan, the brand’s volume leader, has been a solid sales performer this year. Sales of the Town & Country are up 35 percent this year through November compared with the same period in 2009.

The Chrysler Brand introduced its all-new 2011 Chrysler 200 sedan and the significantly-rejuvenated 2011 Chrysler Town & Country minivan during the Los Angeles Auto Show in November. Virtually every system in the Chrysler 200 is new or upgraded for 2011, giving the Chrysler 200 its own identity and space in the highly-competitive, mid-size sedan segment. The Chrysler 200 is uniquely positioned as an exciting alternative for customers that want style and substance, all at a surprising value.

The new 2011 Chrysler Town & Country minivan delivers great American design, innovative technology, unparalleled functionality and all the standard safety features a family aspires to have in a vehicle, at a surprising value. For 2011, virtually every customer touch point was redesigned or re-engineered. From a suspension redesign that delivers an exhilarating driving performance, to the new, exquisitely-crafted interior cabin with clever features a family appreciates, to the beautifully sleek new exterior design, thoughtful innovation was engineered in every aspect of the new Town & Country. The company that invented the modern minivan and luxury minivan segments continues to set the standard with the latest generation Town & Country. Every 2011 Chrysler Town & Country comes standard with more than 40 safety and technology features, such as SafetyTec™, which provides industry-leading features including Parkview® rear backup camera, Blind-spot Monitoring and Rear Cross Path detection.

November U.S. Sales Highlights

Jeep Brand sales (24,202 units) increased 58 percent versus the same month last year (15,339 units)
Jeep Grand Cherokee sales (10,984 units) improved 256 percent compared with November last year (3,085 units)
Jeep Wrangler sales (6,552 units) improved 34 percent versus November 2009 (4,896 units)
Jeep Patriot (2,754 units) posted a 43 year-over-year sales increase
Ram Truck Brand sales (19,040 units) increased 67 percent versus the same month last year (11,409 units)
Ram pickup truck sales (18,206 units) increased 86 percent in November compared with November 2009 (9,787 units)
Ram Heavy-Duty Truck sales were up 131 percent in November versus the same month last year
Dodge Dakota (834 units) sales were up 26 percent versus the same month a year ago (663 units)
Dodge Caliber sales (3,154 units) posted a percentage sales increase in triple digits
Dodge Challenger sales (2,497 units) were up 22 percent compared with November 2009 (2,040 units)
Dodge Nitro sales (2,190 units) increased 88 percent versus November 200

Chrysler Group November 2010 sales

Model Nov. 2010 Nov. 2009 Change YTD 2010 YTD 2009 Change
Sebring 1,389 3,044 -54% 37,216 23,023 62%
300 1,291 1,918 -33% 35,613 34,154 4%
Crossfire 0 0 0% 0 499 -100%
PT Cruiser 441 310 42% 8,960 17,205 -48%
Aspen 0 58 -100% 30 5,964 -99%
Pacifica 0 0 0% 0 1,955 -100%
Town & Country 6,543 7,214 -9% 102,495 76,093 35%
CHRYSLER BRAND 9,664 12,544 -23% 184,314 158,893 16%
Compass 432 474 -9% 15,519 10,826 43%
Patriot 2,754 1,929 43% 34,153 28,673 19%
Wrangler 6,552 4,896 34% 86,083 75,246 14%
Liberty 3,398 3,516 -3% 44,555 38,894 15%
Grand Cherokee 10,984 3,085 256% 71,882 46,231 55%
Commander 82 1,439 -94% 8,036 11,021 -27%
JEEP BRAND 24,202 15,339 58% 260,228 210,891 23%
Caliber 3,154 412 666% 42,680 30,809 39%
Avenger 2,800 3,571 -22% 47,413 35,123 35%
Charger 1,963 3,404 -42% 73,192 54,378 35%
Challenger 2,497 2,040 22% 33,461 23,316 44%
Viper 18 43 -58% 368 438 -16%
Magnum 0 0 0% 0 113 -100%
Journey 2,697 5,434 -50% 44,747 46,954 -5%
Caravan 5,899 8,171 -28% 89,057 82,103 8%
Nitro 2,190 1,164 88% 20,156 16,235 24%
Durango 28 29 -3% 211 3,492 -94%
DODGE BRAND 21,246 24,268 -12% 351,285 292,961 20%
Dakota 834 663 26% 12,018 10,072 19%
Ram P/U 18,206 9,787 86% 176,411 165,254 7%
Sprinter 0 959 -100% 253 6,808 -96%
RAM BRAND 19,040 11,409 67% 188,682 182,134 4%
TOTAL DODGE 40,286 35,677 13% 539,967 475,095 14%
TOTAL CHRYSLER GROUP LLC 74,152 63,560 17% 984,509 844,879 17%
          TOTAL CAR 13,112 14,432 -9% 269,943 201,855 34%
          TOTAL TRUCK 61,040 49,128 24% 714,566 643,024 11%
Selling Days 24 23   279 280

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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