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Journey to become a Fiat in Europe

by David Zatz on

In Europe, where Dodge has a relatively small presence, the Journey will be rebadged as the Fiat Freemont and sold at Fiat dealerships, according to an article in the Detroit Free Press.

The Journey is much smaller than the Town & Country / Grand Caravan, but is still considered to be a large minivan in Europe, where Chrysler’s short wheelbase models sold better than their long wheelbase vans.

Despite being the leading crossover in both Canada and Mexico, Journey has barely been visible in Europe; launched in 2008, under 6,000 Journeys were sold in the first ten months of 2010. It still sold far better than Fiat’s own Ulysse minivan, which failed to reach 2,000 sales in 2009 and was dropped this month; in 2009, DOdge sold nearly 8,400 Journeys, putting it at #6 in its segment.

The European version will use Fiat’s own 170 horsepower four-cylinder diesel, which will replace the 140 horsepower diesel (of the same size) purchased from Volkswagen. It will compete largely against the Ford S-Max and Galaxy.

Ironically, the Fiat Freemont will be made in the same Toluca, Mexico plant that supplies Chrysler with Fiat 500s.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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