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Chrysler Canada year-over-year sales jump 26%

by Bill Cawthon on

Chrysler Canada today announced its highest level of sales growth in 2010 of any year in its history, as sales grew 26 per cent compared with 2009. The company reported sales of 204,955 for full-year 2010, an increase of 41,773 units over the previous year and the highest year-over-year volume increase ever. For the month of December, Chrysler Canada sold 14,407 units, an increase of four per cent compared with December 2009, for its thirteenth consecutive month of sales growth.

“The dramatically improved quality and fuel efficiency of our products paid dividends for Chrysler in 2010 by making us solidly the No. 1 market share gainer in the country,” said Reid Bigland, President and CEO of Chrysler Canada. “In addition, we set all-time sales records for our Ram pickup truck, Dodge Journey and Dodge Grand Caravan. In fact during 2010 almost eight out of every 10 minivans sold in Canada belonged to Chrysler Canada. Not even the Canadian World Junior Hockey Team dominates the competition as much as the Grand Caravan.”

Two Chrysler Canada vehicles made the list of the top five selling vehicles in Canada, and also reported their all-time highest annual sales in 2010. Full-year sales of the Ram pickup reached 53,386 units, up 74 per cent over 2009. For the month of December, Ram sales grew 58 per cent on sales of 4,045 units. The Windsor, Ontario-built Dodge Grand Caravan also recorded an outstanding year with sales for the 12-month period soaring to 55,306 units, up 37 per cent compared with 2009.

The Dodge Journey retained its position as Canada’s best-selling crossover, with full-year sales of 23,785 units, up 54 per cent over 2009 and the vehicle’s highest sales year since launch.

On the strength of the all-new Jeep® Grand Cherokee, Jeep Brand sales increased 24 per cent in 2010. Jeep Grand Cherokee sales rose 26 per cent in December (1,001 units for the month) for a full year total of 7,255 units. Sales of the iconic Jeep Wrangler grew 52 per cent in 2010 on 11,062 units. The Jeep Patriot recorded full-year 2010 sales of 10,753 units, an increase of 34 per cent over 2009.

“2010 proved to be a record year for us in Canada,” said Dave Buckingham, Vice President of Sales – Chrysler Canada. “Now with 14 all-new or significantly refreshed products launching – the bulk of which have four miles-per-gallon fuel economy improvements – we have reason to believe even more records will fall in 2011.”

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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