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Chrysler kicks off production of new 300 and Charger

by Bill Cawthon on

Chrysler Group LLC today celebrated the production launch of the all-new 2011 Chrysler 300 and Dodge Charger along with the 2011 Dodge Challenger at the Brampton Assembly Plant.

Chrysler Group CEO Sergio Marchionne was on hand along with Reid Biglund, CEO of Chrysler Canada, Ontario Minister of Finance Dwight Duncan, Brampton Mayor Susan Fennell, CAW President Ken Lewenza and other local officials to join employees in recognizing the importance of the plant, the workforce and the new cars to the future success of Chrysler.

“The launch of the all-new 2011 Chrysler 300 and Dodge Charger demonstrates how far this company has come in 18 months,” said Marchionne. “The assistance of the governments of Canada and the Province of Ontario gave us the opportunity to create a future. Chrysler Group owes a deep debt of gratitude to taxpayers in Canada and the U.S. for the loans that enabled a vibrant, restructured company to emerge in June 2009.

“Along with the commitment, dedication and support of our CAW partners and employees, we are demonstrating what can be achieved when industry, government and labor recognize the need to come together.”

The Company has invested more than U.S. $1 billion since 2008 for the launch of the 300, Charger and Challenger for assembly, stamping, material handling and tooling.

“This is an important day for Chrysler Group and the CAW as it launches two new products, thereby preserving good manufacturing jobs in Canada,” said Ken Lewenza, President, CAW. “The strong relationship between our two organizations will contribute to the future success of Chrysler, our employees and the products we so proudly build.”

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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