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Chrysler promises luxury to the UK

by David Zatz on

Chrysler UK site image

Chrysler UK, which currently only advertises one vehicle for sale — the Grand Voyager minivan, which, at $42,100 starting, is indeed in the luxury space — has prominently posted their “Vision 2011” on their web site. Inviting customers to be part of Chrysler’s 2011 vision, furthering luxury, the site reads:

2011 promises to be one of the most important years ever for Chrysler as we take the brand to all new heights. We will be introducing two new products to the Chrysler range, which will cement our aims to deliver stylish cars now with best in class capability.

Chrysler has had a long history in the United Kingdom, with both the Chrysler brand and Dodge Brothers selling before World War II; Chrysler acquired Rootes Group in the 1960s and converted its cars to the Chrysler marque, before, in financial crisis, selling all its European acquisitions to Peugeot and Renault. However, under Daimler ownership, the brand languished.

One of the vehicles expected to be relaunched is the 300. The other could either be a Lancia model or the 200.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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