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Giant Pentastars added to Windsor HQ

by David Zatz on

Chrysler Canada’s headquarters in Windsor, Ontario are being adorned with gigantic, internally lit pentastars. Chrysler has been replacing its DaimlerChrysler signs with Chrysler logos at all sites since Fiat took charge; the DaimlerChrysler signs were removed from the Windsor headquarters, opened in 2002, last month, according to a report by Brian Cross in the Windsor Star/a>.

The pentastar symbols, which will be visible from across the Detroit River in time for the Detroit Auto Show, are nine feet tall, and attached to the west and east sides of the building; smaller ones will face north and south. The Chrysler name is also being installed on the building. The move puts to rest any rumors of Chrysler dropping the pentastar, though it is being removed from the dealerships’ main signs.

Windsor has historically been the site of extensive Chrysler manufacturing, and is currently the world’s sole source of Chrysler and Dodge minivans.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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