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Marchionne: Chrysler & Fiat will hit 4 million worldwide sales in 2011

by Bill Cawthon on

Chrysler-Fiat CEO Sergio Marchionne is predicting sales will rise 12 percent, to more than 4 million cars and light trucks this year. If he can make it happen, it will show the companies are on track to meet Marchionn’s goal of 5.5 million to 6 million units by 2014. Marchionne has said before that he believes that volume is the minimum required to be a vital, mass-market automaker over the long term.

Speaking on a conference call, Marchionne told industry analysts he is looking for Chrysler to sell two million vehicles worldwide, up from 1.59 million in 2010.

In 2010, Fiat-Chrysler sold 3.8 million vehicles worldwide, including 129,630 Iveco trucks. Iveco was one of the brands spun off into Fiat Industrial SpA on December 31, 2010, so those sales will not be included in 2011. Without the trucks, Fiat-Chrysler car and light commercial truck sales totaled 3,671,800 for the year. This puts them in seventh place, behind Ford but ahead of Honda, among manufacturers that have reported their worldwide sales figures.

Manufacturer 2010 Sales
Toyota 8,420,000
General Motors 8,390,000
Renault-Nissan 7,300,000
Volkswagen 7,140,000
Hyundai-Kia 5,740,000
Ford 5,300,000
Fiat-Chrysler 3,801,000
Honda 3,643,000

Note: Toyota’s numbers include results from Daihatsu and Hino. General Motors’ figures include results from Chinese joint ventures and reflect vehicles not actually sold by General Motors. Renault-Nissan totals include 570,000 Ladas. Volkswagen volume does not include Scania trucks. Ford’s results include sales of heavy and low-cab-forward trucks but exclude 2010 sales of Volvo vehicles.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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