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Maserati U.S. sales grow 49% in 2010

by Bill Cawthon on

Led by a significant increase in sales of the new GranTurismo Convertible, Maserati sales exploded in 2010, up 49% compared to 22% growth in the ultra-premium market segment.

Even though the market for high-end convertibles contracted by 12.8% in 2010, the GranTurismo, with its base price of $136,300, delivered strong results, accounting for a third of Maserati’s 1,897 sales in 2010.

Sales of the GranTurismo Coupe rose 4.5% during 2010 even while the market shrank 9.5 percent.

The only model to come up short was the Quattroporte, which faced more competition in 2010. Compared to 2009, Quattroporte sales were down 24 units or 4.1 percent.

Maserati is one of the ultra-premium brands owned by Fat SpA. It has 57 dealers in North America.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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