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Mopar to be showcased at 2011 NAIAS

by Bill Cawthon on

Chrysler Group will be featuring Mopar® versatility in each brand’s display at this year’s North American International Auto Show in Detroit.

“More than 30 percent of the people who are in the market for a new vehicle are influenced by the breadth and availability of aftermarket accessories,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “With our company’s launch of 16 new vehicles, Mopar is coming to the party with a truck-load of accessories that will fit a variety of lifestyles.”

A Moparized vehicle will be part of the exhibit for Chrysler, Dodge, Fiat, Jeep® and Ram brands. In addition, there will be other vehicles throughout the exhibit featuring a variety of Mopar performance parts and accessories. In addition to Moparized vehicles, the company will also feature live demos in its Accessorization Station. To show ease of installation, Mopar accessories will be installed on the 2011 Jeep Wrangler Call of Duty: Black Ops Edition.

“Our goal is to show consumers how easy it is to personalize and accessorize their ride,” said Gorlier. “And like we did with the introduction of our Mopar Ram Runner, we will gauge reaction to accessories that we plan to offer in the future.”

Following is a selection of featured Moparized vehicles that will be on display in the Chrysler Group exhibit:

2012 Fiat 500
The Fiat brand marks its return to the North American market with the 2012 Fiat 500 (Cinquecento). With its beautiful Italian styling, timeless functionality, efficient design and innovative technology – the same attributes that made the original version a timeless icon – the new Fiat 500 is relevant for an entirely new generation of drivers. The Cinquecento on display will feature a Katzkin leather interior, black with blue accents; black gloss wheels; chromed exhaust tip, fuel door and mirror covers; strut tower braces and a snowboard rack.

The 2011 Jeep Wrangler Call of Duty: Black Ops Edition is based on the Jeep Wrangler Rubicon model and features dark Rubicon wheels in a high-gloss Mineral Gray. The vehicle’s exterior color is black and features Call of Duty: Black Ops graphics on the roof and front quarter panels. The vehicle delivers legendary Jeep capability, aggressive 32-inch off-road tires, live axles with locking differentials in the front and rear, and a two-speed transfer case. Among the Mopar accessories are a two-inch lift kit, a Warn 9.5ti XP Winch, tail lamp guards, front axle skid plate, rock rails and an off-road front bumper.

2011 Chrysler 200 Super S by Mopar
Chrysler introduces the new 200 mid-size sedan. Offering consumers exceptional craftsmanship inside and out, a refined and spirited driving experience, innovative technology, an abundance of standard safety features and an extraordinary level of standard content, the 2011 Chrysler 200 is an exciting alternative for customers that want style and substance, all at a surprising value. Mopar lowered the car three inches and created its own interpretation of the Chrysler 200 with a black and Tungsten paint scheme, gloss black mesh grille and surround, Fog light bezel with light bar, 19-inch wheels, Mopar Katzkin leather seats, a Mopar ghost decal and more.

2011 Ram Outdoorsman
The Ram Outdoorsman is specifically designed for hunters, fishermen, campers and boaters. The truck features standard trailer-towing upgrades, interior and exterior lighting enhancements, all-terrain tires, and a rugged exterior appearance.

Also in the Ram display, Mopar’s Ram Runner – which was first shown at the 2010 Jeep Safari in Moab, Utah – will be prominently displayed in the back of a Ram 5500 Chassis Cab race hauler. Inspired by Baja-style desert racing, the Ram Runner is a 4×4 unlike any other Ram. The rigors of off-road racing require large tires, plenty of ground clearance, extreme durability and a sophisticated suspension system capable of withstanding tremendous impact. These features are combined into a package that is stable at speed and rock-solid in the corners. Inspired by trophy trucks, steel front fenders and rear bed-sides are replaced with fiberglass, allowing tremendous suspension articulation with zero interference. Since its debut, the Ram Runner video has generated more than 100,000 views on social media sites. Mopar announced today that production for the Ram Runner parts package will begin in March.

In the Dodge exhibit, visitors will see the 2011 Dodge Durango Citadel “Black & Tan” Dodge views the new Citadel as the ultimate expression of the 2011 Dodge Durango, the perfect canvas for the distinguished SUV enthusiast. This special-edition Citadel is stunning in its shiny black paint color. Its 22-inch custom-forged aluminum Super Alloy wheels are highly polished with hyper-silver accents. The Citadel also features an exclusive chrome-textured grille and polished stainless steel tips of the Mopar/Corsa custom exhaust. The “Black & Tan”, shod with Pirelli tires, was dropped with Mopar lowering springs, complementing its stunning new stance. An all-new interior, crafted by the new Chrysler interior studio, redefines American quality and unparalleled comfort. The timeless design features sculpted soft panels throughout with world-class fit and finish, complete with the liberal use of premium materials and three rows of gorgeous Nappa leather seats.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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