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2011 Hurst HEMI Hauler shown at NADA convention

by Bill Cawthon on

Attendees at the National Automobile Dealers Association were given a sneak peak at the latest product from Hurst Performance Vehicles: the Hurst HEMI Hauler for 2011, a limited-edition, a performance oriented, supercharged RAM 1500 pickup.

Beginning with a 2011 Regular Cab Sport R/T RAM 1500, technicians at Hurst, a company with with more than 50 years of experience creating high performance muscle cars and performance parts, will modify it truck with a selection of performance parts to boost performance and appearance upgrades so the truck’s looks will match its muscle.

The Ram’s 5.7L HEMI V8 will be treated to a supercharger and polished custom exhaust to improve airflow. Then it gets Hurst graphics on the driver and passenger side fenders, doors and bed, as well as Hurst badges on the grill and tailgate. The 22-inch factory wheels get a custom paint job on the exterior spokes.

Shifting to the interior, the driver and passenger seats feature red top-stitching and an embroidered Hurst logo in the headrests and there are Hurst-embroidered floor mats. Of course, the truck has Hurst’s signature “Pistol-Grip” billet aluminum anodized shifter. Topping off the interior upgrades is a metal dash plaque verifying the truck is an officially modified Hurst vehicle.

“We’ve talked about doing a high-performance truck a number of times,” said Nate Shelton, President and Chairman of Hurst Performance Vehicles. “With the help of our very dedicated dealer network, we’ve found enough customer interest to make this project feasible and look forward to welcoming a whole new type of enthusiast to the Hurst family.”

Only 50 of these special trucks will be built by Hurst each year. Each is accompanied by a signed Certificate of Authenticity and signatures in the cab from the Hurst Team for added collectability.

For more information, visit the Hurst Performance Vehicles website or call (949) 261-5500.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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