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Chrysler sales jump 23 percent in January

by Bill Cawthon on

Chrysler Group LLC today reported U.S. sales of 70,118, a 23% increase compared with sales in January 2010 (57,143 units). This is the largest increase for any of the Detroit automakers.

The entire Jeep® product lineup, the Dodge Grand Caravan and Chrysler Town & Country minivans, and the Ram pickup truck helped drive the 23% sales increase in January, the 10th consecutive month of year-over-year sales increases.

Chrysler Group’s 16 all-new or significantly-refreshed models, representing 75% of its nameplates, are arriving in dealerships in volume.

The Jeep, Dodge and Ram Truck brands started the year with a bang, posting double-digit percentage sales increases in January, led by the Jeep brand’s 47% sales gain versus a year ago. The Chrysler Town & Country, the original luxury minivan and the nation’s top-selling minivan in 2010, led the Chrysler brand with a 45% sales increase in January versus a year ago.

Chrysler Group finished the month with an unusually high 89-day supply of inventory (260,533 units). U.S. industry sales figures for January are projected at an estimated 12.8 SAAR.

Jeep® Brand

Jeep brand sales were up 47% in January compared with the same month in 2010. All current Jeeps posted a sales increase in January, led by the flagship Jeep Grand Cherokee which increased 130% in January versus a year ago. Sales of the iconic Jeep Wrangler were up 32% compared with January a year ago.

The Jeep brand is celebrating its 70th anniversary this year. To mark the occasion, the brand is creating distinctive, premium 70th Anniversary Edition models of each vehicle in its lineup that pay homage to the history of the legendary Jeep brand. All Jeep 70th Anniversary Edition models will arrive in showrooms in the first quarter, and all will be available in a unique Bronze Star exterior paint, in addition to Bright Silver and Black.

Chrysler Brand

The Chrysler Town & Country minivan posted a 45% sales increase in January; it had more sales in the United States than any other minivan in 2010, and led Chrysler brand sales for the year (Dodge Grand Caravan was the world minivan leader). In January, the Chrysler Group celebrated the production launch of the new 2011 Chrysler Town & Country and Dodge Grand Caravan at the Windsor (Canada) Assembly Plant.

Ram Truck

The Ram Truck brand, named the 2010 Manufacturer of the Year by Off-Road Adventures magazine, posted an 18% sales increase in January. Ram pickup truck sales were up 22%, compared with the same month in 2010. Both the Light Duty and Heavy Duty pickups posted double-digit percentage sales gains in January versus a year ago.


Dodge sales were up 22% in January versus a year ago, led by sales of the Dodge Grand Caravan, the volume leader. The minivan’s sales increased 82% in January compared with sales in January 2010. Sales of the Dodge Nitro mid-size sport utility were up 43% in January, while sales of the Dodge Challenger muscle car were up 50%. The 2011 Dodge Durango three-row SUV began arriving in Dodge dealerships in January.

January U.S. Sales

Model 2011 2010 Change
200 765 0 0%
Sebring 717 3,593 -80%
300 1,329 1,654 -20%
PT Cruiser 342 641 -47%
Aspen 0 24 -100%
Town & Country 6,552 4,531 45%
CHRYSLER BRAND 9,705 10,443 -7%
Compass 1,423 1,244 14%
Patriot 3,452 1,972 75%
Wrangler 6,444 4,888 32%
Liberty 4,052 2,987 36%
Grand Cherokee 7,612 3,311 130%
Commander 96 1,313 -93%
JEEP BRAND 23,079 15,715 47%
Caliber 2,412 2,506 -4%
Avenger 2,317 3,134 -26%
Charger 2,062 2,125 -3%
Challenger 2,526 1,683 50%
Viper 62 26 138%
Journey 3,973 4,790 -17%
Caravan 7,813 4,298 82%
Nitro 1,950 1,368 43%
Durango 1,199 23 5113%
DODGE BRAND 24,314 19,953 22%
Dakota 823 994 -17%
Ram P/U 12,197 9,957 22%
Sprinter 0 81 -100%
RAM BRAND 13,020 11,032 18%
TOTAL DODGE 37,334 30,985 20%
TOTAL CHRYSLER GROUP LLC 70,118 57,143 23%
          TOTAL CAR 11,425 14,721 -22%
          TOTAL TRUCK 58,693 42,422 38%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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