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Dodge to abandon cross-hair grille

by Bill Cawthon on

The split cross-hair grille that has been a trademark of Dodge and Ram vehicles for the past two decades will gradually disappear from Dodge brand vehicles but, like the Ram logo, it will remain as the key styling element for Ram trucks.

According to Ralph Gilles, Dodge will head in a different direction. He said it was too late to start with the 2011 Dodge line as the tooling was in an advanced stage when it was decided to split the car and truck lines.

Calling the decision to keep the signature grille on the Ram a “no-brainer,” Gilles didn’t give any hints about what the Dodge replacement might look like but as long as no major changes are made to the underlying support panels it’s possible we’ll see some changes in the 2012 model year and likely we’ll see them in 2013.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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