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Gorlier pushing extended service hours

by Bill Cawthon on

Pietro Gorlier, CEO of Mopar brand, wants Chrysler Group dealers to extend their service hours into the weekend. About 70 percent of dealers’ service departments are currently open on Saturday, a number Gorlier would like to see rise to 80 percent by the end of the year. In addition, Gorlier is asking dealers to consider offering Sunday service hours, too. Only about one percent of dealer service departments are open on Sunday.

Gorlier’s emphasis is on offering routine maintenance, such as oil changes, on weekends and says the extended hours are important in making dealers more competitive with independent service centers. He is telling dealers the Saturday hours can improve their service revenue by 20 percent and another 10-15 percent if Sunday is added.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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