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Jeep hits a million fans on Facebook

by Bill Cawthon on

The Jeep brand reached a major domestic automotive milestone today, as fans on the brand’s Facebook page surpassed the one million mark. With that total, Jeep beats the next closest domestic automotive brand’s fan total by more than 450,000.

“We are honored to be the first and only domestic automotive brand that can claim more than one million Facebook fans,” said Mike Manley, CEO of Jeep Brand. “This reinforces the fact that Jeep is clearly one of the most well-known and loved brands throughout the world, and comes as we continue to gain sales momentum and begin to celebrate the 70th anniversary of the brand.”

In 2010, Jeep enjoyed triple-digit growth in its fan base on Facebook. The brand continues to foster a vibrant and innovative social community for its passionate fans and owners. In July, Jeep brand fans tested the size limits of Facebook’s photo album, “Photos by Others.” Fans exceeded the 20,000 photo-limit resulting in a need for Facebook to accommodate the increased number of images.

Along with Facebook, the Jeep brand’s social media initiatives include presence on Twitter, You Tube and foursquare web sites. The Jeep brand was the first automotive brand to have an official profile on foursquare.com, the popular location-based social network that allows users to “check-in” at any location. The official Jeep brand You Tube channel is among the top 10 sponsored-channels with over 4.3 million video views

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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