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New Lancia Grand Voyager, Thema and Flavia Concepts showing in Geneva

by Bill Cawthon on

Fiat’s upscale Lancia brand will be showing three new vehicles at the 81st International Motor Show in Geneva, Switzerland. Discussing the combining of Lancia and Chrysler, a Lancia press release says the, “…brands become one, founding a new dynasty that embodies the best of two industrial cultures: the exuberant style, flair for delivering a “stress-free experience” and functionality all associated with the Chrysler brand, coupled with the taste, innovation and love of manufacturing that have always distinguished Lancia.”

The first is the Lancia Grand Voyager, which will replace the Lancia Phedra. As Lancia describes it, “A true icon of the MPV (in Europe, minivans are called Multi-Purpose Vehicles or MPVs) category with 27 years on the road and thirteen million units sold in 120 countries around the world, today the American model “marries” Italian style, metamorphosing into an exclusive top-range MPV in which Chrysler’s journey expertise joins forces with that of Lancia in driving satisfaction, on-board comfort, reduced passenger compartment noise, the art of attention to detail and Italian design.”

Lancia describes the new Thema as “The first global flagship that combines the best of two worlds, the new rear-drive vehicle was created based on the Chrysler 300 and is ready, like the first Thema back in 1984, to take on the toughest, but also the most prestigious segment, striving to offer, at long last, a genuine alternative. To achieve this objective, the new Thema combines size, comfort and impressive road presence, typically American characteristics, with the luxury of Poltrona Frau® leather interiors, the cocooning silence of large Lancias and the attention to detail that all express the best of Italian design.”

Also on display are two new Flavia Concepts that in reality are rebadged Chrysler 200s. As the press release says, “Exploring the potential of the Lancia-Chrysler alliance, the Geneva motor show unveils the original Lancia Flavia Concept – a D segment saloon (sedan) and convertible – which embraces the stylistic features of the Italian manufacturer, giving a unique interpretation of the Chrysler 200 model which could be launched on European markets in record time (production could start in just 6 months).”

The Flavia Concepts on display in Geneva will include a Bright Black sedan with black leather interior and a white convertible “with 4 genuine seats” covered in ivory leather.

The Geneva Auto Show runs from March 3 to March 13.

(Thanks to Dan Minick for the tip!)

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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