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Chrysler U.S. sales up 12.6%

by Bill Cawthon on

Chrysler Group sales rose 12.6% in February, marking the 11th consecutive month of year-over-year sales increases. Sales were up 36% compared to January 2011 as new 2011 models resonated with consumers.

All Jeep® brand models posted sales increases. Sales of the 2011 Dodge Durango three-row SUV jumped 128% versus last month as volumes increase in dealerships. Both the 2011 Jeep Grand Cherokee and the 2011 Dodge Durango earn MotorWeek’s Drivers’ Choice Awards for Best Large Utility.

The Chrysler 200, basking in the glow of its celebrated Super Bowl ad, posts a 203% sales increase compared with last month as greater volumes of the mid-size sedan reached dealership showrooms

Ram Truck posted an 81% increase versus a year ago. Ram Light Duty and Heavy Duty pickup trucks, and the Ram Chassis Cabs each posted double-digit year-over-year sales gains.

The 2011 Jeep Grand Cherokee and the all-new 2011 Chrysler 300 sedan made Kelley Blue Book’s Top 10 Family Cars of 2011.

Overall, Chrysler U.S. sales were 95,102 for the month. Fred Diaz noted that retail sales were also up, without mentioning any numbers.

Chrysler Group finished the month with a 68-day supply of inventory (269,107 units). U.S. industry sales figures for February are projected at an estimated 13.4 SAAR.

  Feb. 2011 Feb. 2010 Change   2011 YTD 2010 YTD Change
200 2,319 0 0% 3,084 0
Sebring 681 3,160 -78% 1,398 6,753 -79%
300 1,323 4,487 -71% 2,652 6,141 -57%
PT Cruiser 401 627 -36% 743 1,268 -41%
Aspen 0 2 -100% 0 26 -100%
Town & Country 7,904 8,649 -9% 14,456 13,180 10%
CHRYSLER BRAND 12,628 16,925 -25% 22,333 27,368 -18%
Compass 2,267 1,911 19% 3,690 3,155 17%
Patriot 4,153 2,986 39% 7,605 4,958 53%
Wrangler 7,636 5,967 28% 14,080 10,855 30%
Liberty 5,896 3,659 61% 9,948 6,646 50%
Grand Cherokee 8,667 6,614 31% 16,279 9,925 64%
Commander 0 2,202 -100% 96 3,515 -97%
JEEP BRAND 28,619 23,339 23% 51,698 39,054 32%
Caliber 3,445 2,263 52% 5,857 4,769 23%
Avenger 3,477 3,442 1% 5,794 6,576 -12%
Charger 3,263 10,363 -69% 5,325 12,488 -57%
Challenger 3,227 2,145 50% 5,753 3,828 50%
Viper 10 24 -58% 72 50 44%
Journey 4,884 4,139 18% 8,857 8,929 -1%
Caravan 10,555 9,390 12% 18,368 13,688 34%
Nitro 1,969 1,201 64% 3,919 2,569 53%
Durango 2,731 8 3,930 31 12577%
DODGE BRAND 33,561 32,975 2% 57,875 52,928 9%
Dakota 1,650 891 85% 2,473 1,885 31%
Ram P/U 18,644 10,267 82% 30,841 20,224 52%
Sprinter 0 52 -100% 0 133 -100%
RAM BRAND 20,294 11,210 81% 33,314 22,242 50%
TOTAL DODGE 53,855 44,185 22% 91,189 75,170 21%
             
TOTAL CHRYSLER GROUP LLC 95,102 84,449 13% 165,220 141,592 17%
             
          TOTAL CAR 17,745 25,884 -31% 29,935 40,605 -26%
          TOTAL TRUCK 77,357 58,565 32% 135,285 100,987 34%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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