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Chrysler selling GEM to Polaris (updated)

by David Zatz on

According to Businesswire, Chrysler is selling all of Fargo-based Global Electric Motorcars (GEM) to Polaris Industries. GEM, which sold around $30 million of electric cars in 2010, sells largely to fleet and government. The deal is to close within two months, as Polaris slowly acquires the rights to sell its vehicles in different states. Polaris itself is a maker of off-road and all-terrain vehicles, as well as Victory motorcycles; they recently launched their first on-road electric vehicle.

GEM was acquired under Daimler, ostensibly to provide electric car technology. Pricing ranges from $6,795 for a basic two seater to a high of $17,995 for a six passenger  truck. (Thanks, scook6). [acarplace.com article on GEM]

Update: Chrysler said it would fulfill its EV needs through its own full-electric cars, specifically mentioning electric SUVs, in the future.  Chrysler has shown several concept electrics recently, including a Fiat 500 EV and a minivan for the Post Office. Chrysler has a history of producing electric vehicles, with the largest project (in terms of vehicles produced) being the EPIC and TEVan of the 1990s.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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