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Chrysler to hit the mall

by David Zatz on

Chrysler will be bringing its cars to shopping malls to show potential customers how much progress has been made, according to the company. The promotion will be restricted to the Chrysler brand itself, and will include the 200 (sedan and convertible), 300, and Town & Country. The goal, according to Olivier Francois, is to help customers to see and feel the “quality materials used on the interior of the vehicle and experience the performance improvements on the ride and handling. I am confident with these improvements in place, consideration for a Chrysler brand vehicle will increase from the moment they place their hands on the wheel and their foot on the accelerator.”

The test-drive program will be held at malls across the country and will include staff to answer questions. Consumers that test drive a Chrysler vehicle at the event may end up in a future Chrysler commercial and each will receive a $15 shopping mall gift card for completing a test-drive.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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