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Dodge cross-hairs to stay, Gilles says

by David Zatz on

Styling and Dodge chief Ralph Gilles told Allpar that the Dodge cross-hair grille would remain in the future, even on the new B and C sized cars. “We are having a little fun abstracting it. We have played around with it; obviously it has a split cross hair now with the new look on the ’11 cars. … What I mean by abstraction is, it’s something that you kind of discover, it is not so much in your face, a little more like a detail versus a war chest or something like that.”

Allpar will be posting the full interview next week.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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