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Alfa missing from product plan

by Bill Cawthon on

Italian financial newspaper Il Sole 24 Ore is reporting that the product plan Sergio Marchionne and Richard Palmer are presenting to potential investors is missing a brand: Alfa Romeo.

The article by Andrea Malan appeared yesterday and says the plan covers various new vehicles through 2014, including adding a rebadged Doblo van to the Ram truck line and building a Jeep in the Fiat Mirafiori plant, but no mention of possible U.S. production of the new Alfa Romeo Giulia, something that was part of earlier planning announcements.

It’s already known that Alfa’s return to the U.S. was going to be delayed because Marchionne was not happy with Giulia designs presented by stylists at Chrysler and Alfa, but the Italian paper notes the complete omission could mean the re-entry of Alfa into the American market will be delayed beyond 2014 or that it could be that Marchionne is having second thoughts about selling the money-losing brand to Volkswagen.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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