StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Chrysler fleet share fell in 2011

by David Zatz on

The percentage of Chrysler vehicles sold to fleet buyers dropped considerably in the first quarter of 2011, from 44% in the first quarter of 2010 to 31%, around a third of sales.

Based on numbers released by Chrysler, around 147,000 vehicles were sold to fleets in the first quarter of 2010; in the first quarter of 2011 this fell to around 116,000, even as the total number of vehicles surged from 334,000 to 394,000.

The major gains were in Chrysler’s primary market, the United States, though gains were also made in Canada, Mexico, and non-North-American sales as a whole. Rounded to the nearest thousand sales, Jeep gained 27,000 vehicles; Dodge gained 23,000; and Ram gained 17,000. Only the Chrysler brand fell. Fiat accounted for roughly 1,000 sales, as well.

Chrysler brand may have fallen due to product shortages; the new 300 series, Town & Country, and Chrysler 200 have all been constrained in supply.

Sergio Marchionne said in his conference call with investors that fleet sales were a smaller proportion of newer vehicles, but that while they wanted to bring fleet sales down, they did not want to abandon buyers who stood by them in darker times.

Know & Go screens
Employees created new FCA US app—first available to Ram TRX

Newest Ram Built to Serve models honor the U.S. Air Force

Former Ram chief engineer Michael J. Cairns

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.