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Chrysler fleet share fell in 2011

by David Zatz on

The percentage of Chrysler vehicles sold to fleet buyers dropped considerably in the first quarter of 2011, from 44% in the first quarter of 2010 to 31%, around a third of sales.

Based on numbers released by Chrysler, around 147,000 vehicles were sold to fleets in the first quarter of 2010; in the first quarter of 2011 this fell to around 116,000, even as the total number of vehicles surged from 334,000 to 394,000.

The major gains were in Chrysler’s primary market, the United States, though gains were also made in Canada, Mexico, and non-North-American sales as a whole. Rounded to the nearest thousand sales, Jeep gained 27,000 vehicles; Dodge gained 23,000; and Ram gained 17,000. Only the Chrysler brand fell. Fiat accounted for roughly 1,000 sales, as well.

Chrysler brand may have fallen due to product shortages; the new 300 series, Town & Country, and Chrysler 200 have all been constrained in supply.

Sergio Marchionne said in his conference call with investors that fleet sales were a smaller proportion of newer vehicles, but that while they wanted to bring fleet sales down, they did not want to abandon buyers who stood by them in darker times.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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