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Chrysler prices up, incentives down

by David Zatz on

Chrysler enjoyed a $600 hike in average transaction price from Q4 2010 to Q1 2011, according to company figures, while average incentives held steady at $3,400, down from past quarters. This was achieved as many vehicles were replaced or refreshed, and in the face of what could be called a full-sized pickup incentive war with Ford and GM.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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