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Incentives still dropping

by David Zatz on

Autodata reported that most automakers had dropped incentives, due to the coupling of rising sales with supply issues. At Chrysler, incentive spending fell 23% from April 2010, winding up at $2,806 on average. That falls between GM’s $3,068 and Ford’s $2,399, but remains far above Toyota ($1,885) or Honda ($2,171). Honda, it should be noted, raised incentives from April 2010.

Chrysler’s car incentives are expected to continue falling as 2010 models are cleared out and the 2011s appear on dealer lots; however, incentives on Ram are expected to continue.

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