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Incentives still dropping

by David Zatz on

Autodata reported that most automakers had dropped incentives, due to the coupling of rising sales with supply issues. At Chrysler, incentive spending fell 23% from April 2010, winding up at $2,806 on average. That falls between GM’s $3,068 and Ford’s $2,399, but remains far above Toyota ($1,885) or Honda ($2,171). Honda, it should be noted, raised incentives from April 2010.

Chrysler’s car incentives are expected to continue falling as 2010 models are cleared out and the 2011s appear on dealer lots; however, incentives on Ram are expected to continue.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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