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Star: “lifestyle pickup” a go at Windsor

by David Zatz on

The Windsor Star reported that local suppliers and an industry research company have agreed that the “lifestyle pickup” Dakota replacement would be produced at Windsor, making it likely that past Allpar reports of the vehicle sharing basic dimensions and underbody with the minivans are on target. The article used the following photo from suzq044 at Allpar as an illustration.

2013 dodge dakota

The Star said that annual demand was projected at around 15,000 to 20,000 units per year; the truck would essentially be used to assure that Windsor could retain three shifts in the event of lower minivan demand. This would reduce pressure on Chrysler to provide rebates and other incentives; in the long run this would allow for more attractive lease rates as resale values rose. The truck is expected for the 2013 model year; its basic outlines were first discussed on Allpar in 2007.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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