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Chrysler fails to get “Imported” injunction

by David Zatz on

Federal judge Arthur Tanow rejected Chrysler’s request for an injunction to stop Pure Detroit from selling clothing badged as “Imported from Detroit,” despite Chrysler’s trademark. The judge claimed that there could be no confusion among customers as to the clothing being from Chrysler, assuming that the only harm that could come to Chrysler would be from such confusion.

Chrysler donates proceeds from “Imported from Detroit” clothing to charity. The company has applied for a trademark on the phrase in clothing and automotive uses.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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