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Chrysler executive shakeup (updated)

by David Zatz on

Fred DiazRam CEO Fred Diaz has been put in charge of Chrysler de Mexico, and will have responsibility for Latin America; he will continue to run Ram. Allpar sources have noted problems with the Chrysler organization in Mexico for some time now, and a recent scandal involving government purchases of cars and motorcycles at excessive cost may have brought matters to a head.

Styling chief Ralph Gilles is also being put in charge of the SRT brand, which was newly formed and appears to replace the former PVO; as such, he will be in charge of all motorsports as well as styling. However, his former responsibilities as CEO of Dodge are being given to Chrysler Canada CEO Reid Bigland, who will now be in charge of the Dodge car brand and US sales, as well as Chrysler Canada. David Buckingham, formerly vice president of sales in Chrysler Canada, will move up to a new role, Chief Operating Officer of Chrysler Canada.

Bigland’s promotion may have come partly due to Chrysler’s continuing success in Canada, where the company enjoys its highest market share.

Joe Chamasrour has been re-assigned to international operations and will report to Mike Manley, who is head of international operations.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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