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Sterling Heights celebrates new paint shop

by David Zatz on

Chrysler celebrated the start of construction of a new, state-of-the-art paint shop at a groundbreaking ceremony at the Sterling Heights Assembly Plant a few miles north of Detroit today. The event marked the fulfillment of an $850 million investment in SHAP and the nearby Sterling Heights and Warren stamping plants.

Chrysler Group’s Vice President and Head of Assembly Operations Fred Goedtel, joined by Congressman Gary Peters (D-MI); Macomb County Executive Mark Hackel; Sterling Heights Mayor Richard Notte; Executive Administrative Assistant to General Holiefield, UAW Vice President and Director of the Chrysler Department Tim Bressler; and other invited guests, hailed the start of construction of the 500,000 square-foot paint shop. Expected to be completed by the end of 2012, the paint shop signifies a turning point for a plant whose future was uncertain two years ago.

Sterling Heights plant with Dodge Avenger

“SHAP was scheduled to close by the end of 2010 as part of the court-approved reorganization of Chrysler,” said Goedtel. “But now, 24 months later, … With a new paint shop and the commitment of more than 2,300 employees, this plant is poised for a bright future producing the next generation of Chrysler Group products.”

Allpar had a reporter on-site and will post a full account later.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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