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Chrysler Group, Jeep brand June incentives lowest of Detroit automakers

by Bill Cawthon on

According to figures released by Edmunds.com, Chrysler Group, which posted the largest sales gain of the Detroit automakers in June, spent an average of $2,601 on incentives, less than Ford ($2,859) or General Motors ($2,951). Mercedes-Benz spent the most in June, $3,434, while its Smart brand spent the least at $297. Chrysler Group incentives were down 20.2% from last June but up 8.4% from May.

The Jeep brand spent an average of $1,977 per vehicle on financial incentives last month, less than any other domestic brand and less than the industry average of $2,232. Dodge (including Ram) and Chrysler brands spent more than the industry average at $2,935 and $2,925, respectively, putting them fifth and sixth, behind Lincoln, Cadillac, Mercedes-Benz and Buick. Compared to June 2010, Jeep spending dropped $589, or 23.0%, while Chrysler spending fell $1,043 or 26.3% and Dodge spending went down $354 or 10.8 percent. Spending in May was higher: Dodge incentives climbed $273 or 10.3%; Chrysler spending rose $145 or 5.4% and Jeep added $82 or 4.3 percent.

June spending by manufacturer:

Manufacturer Jun-10 Jun-11 Change Change May-11 Change Change
1 Mercedes-Benz $2,521 $3,434 $913 36.2% $3,014 $420 13.9%
2 GM $3,893 $2,951 ($942) -24.2% $3,245 ($294) -9.1%
3 Ford $3,182 $2,859 ($323) -10.2% $2,475 $384 15.5%
4 Chrysler Group $3,259 $2,601 ($658) -20.2% $2,400 $201 8.4%
5 Mitsubishi $1,957 $2,368 $411 21.0% $1,717 $651 37.9%
6 BMW $2,758 $2,295 ($463) -16.8% $2,243 $52 2.3%
7 Industry $2,690 $2,232 ($458) -17.0% $2,122 $110 5.2%
8 Mazda $2,060 $2,094 $34 1.7% $1,650 $444 26.9%
9 Nissan $2,594 $2,033 ($561) -21.6% $2,221 ($188) -8.5%
10 Toyota $2,141 $1,731 ($410) -19.1% $1,250 $481 38.5%
11 Geely (Volvo) N/A $1,665 N/A N/A $1,739 ($74) -4.3%
12 Audi $1,651 $1,501 ($150) -9.1% $1,315 $186 14.1%
13 Suzuki $1,319 $1,468 $149 11.3% $1,403 $65 4.6%
14 Kia $2,058 $1,373 ($685) -33.3% $1,615 ($242) -15.0%
15 Honda $1,489 $1,154 ($335) -22.5% $983 $171 17.4%
16 Hyundai $1,681 $1,034 ($647) -38.5% $1,082 ($48) -4.4%
17 Volkswagen $2,029 $804 ($1,225) -60.4% $942 ($138) -14.6%
18 Subaru $525 $381 ($144) -27.4% $375 $6 1.6%

June spending by brand:

Brand Jun-10 Jun-11 Change Change May-11 Change Change
1 Lincoln $5,717 $4,603 ($1,114) -19.5% $4,181 $422 10.1%
2 Cadillac $5,920 $4,044 ($1,876) -31.7% $4,672 ($628) -13.4%
3 Mercedes-Benz $2,554 $3,502 $948 37.1% $3,085 $417 13.5%
4 Buick $2,900 $3,048 $148 5.1% $3,828 ($780) -20.4%
5 Dodge $3,289 $2,935 ($354) -10.8% $2,662 $273 10.3%
6 Chrysler $3,970 $2,925 ($1,045) -26.3% $2,780 $145 5.2%
7 Chevrolet $3,812 $2,884 ($928) -24.3% $3,164 ($280) -8.8%
8 GMC $3,924 $2,865 ($1,059) -27.0% $2,860 $5 0.2%
9 Ford $3,006 $2,787 ($219) -7.3% $2,405 $382 15.9%
10 BMW $3,114 $2,721 ($393) -12.6% $2,725 ($4) -0.1%
11 Infiniti $3,797 $2,695 ($1,102) -29.0% $3,063 ($368) -12.0%
12 Mitsubishi $1,957 $2,368 $411 21.0% $1,717 $651 37.9%
13 Industry $2,690 $2,232 ($458) -17.0% $2,122 $110 5.2%
14 Mazda $2,060 $2,094 $34 1.7% $1,650 $444 26.9%
15 Jeep $2,566 $1,977 ($589) -23.0% $1,895 $82 4.3%
16 Nissan $2,418 $1,970 ($448) -18.5% $2,143 ($173) -8.1%
17 Toyota $2,319 $1,781 ($538) -23.2% $1,295 $486 37.5%
18 Volvo $2,200 $1,665 ($535) -24.3% $1,739 ($74) -4.3%
19 Lexus $1,254 $1,627 $373 29.7% $1,134 $493 43.5%
20 Audi $1,651 $1,501 ($150) -9.1% $1,315 $186 14.1%
21 Suzuki $1,319 $1,468 $149 11.3% $1,403 $65 4.6%
22 Kia $2,058 $1,373 ($685) -33.3% $1,615 ($242) -15.0%
23 Acura $2,335 $1,253 ($1,082) -46.3% $979 $274 28.0%
24 Honda $1,394 $1,143 ($251) -18.0% $984 $159 16.2%
25 Hyundai $1,681 $1,034 ($647) -38.5% $1,082 ($48) -4.4%
26 Volkswagen $2,029 $804 ($1,225) -60.4% $942 ($138) -14.6%
27 Scion $574 $678 $104 18.1% $682 ($4) -0.6%
28 MINI $1,114 $534 ($580) -52.1% $532 $2 0.4%
29 Subaru $525 $381 ($144) -27.4% $375 $6 1.6%
30 smart $1,435 $267 ($1,168) -81.4% $73 $194 265.8%
31 Mercury $4,825 N/A N/A N/A N/A N/A N/A

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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