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Chrysler sales up 30% in June

by Bill Cawthon on

Chrysler Group LLC today reported U.S. sales of 120,394, a 30.2 percent increase compared with sales in June 2010 (92,482 units), and the best June sales since 2007. Adjusted for the additional selling day this year, Chrysler’s daily selling rate (DSR) was up 25.2 percent, in line with most analyst predictions.

All Jeep® and Ram Truck brand models contributed to the 30 percent June sales increase, including the all-new 2011 Jeep Grand Cherokee, which posted a 208 percent sales increase, and the 2011 Ram pickup truck with a 35 percent sales gain.

Chrysler Group’s new fuel-efficient models also played a significant role in the June sales increase, including the new 2011 Chrysler 200 mid-size sedan, the new 2011 Jeep Compass compact SUV, and the new 2012 Fiat 500 city car.

“Thanks to our alliance with Fiat, we now have 12 models that have EPA-rated highway fuel economy of 25 miles per gallon or higher, and four of those models get 30 mpg or more,” said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “This business is all about product and consumers are rapidly discovering everything we now have. Each Chrysler Group brand is contributing to our success and driving our 46 percent retail sales growth.”

Eight of the 12 models are equipped with Chrysler Group’s newest engine, the Pentastar 3.6-liter V-6, recognized by the editors of Ward’s AutoWorld magazine as one of the “Ten Best” for 2011. With its exceptional fuel economy, reduced emissions and enhanced power, the new Pentastar V-6 is expected to account for more than one-third of the engines in the Chrysler Group product line-up by 2014 and will substantially contribute to achieving an overall corporate fuel efficiency improvement of 25 percent.

The Jeep, Dodge and Ram Truck brands each posted year-over-year sales gains in June. The Jeep brand’s 74 percent increase was the largest of the Chrysler Group brands. Both Chrysler Group’s car and truck sales posted sales gains in June compared with the same month a year ago.

First half 2011 Chrysler Group sales increased 21 percent versus the first half of 2010.

Chrysler Group finished the month with a 68-day supply of inventory (314,065) units. U.S. industry sales figures for June are projected at an estimated 11.8 SAAR.

June 2011 U.S. Sales Highlights by Brand

Jeep® Brand : The Jeep brand continues to roll, posting a 74 percent sales increase in June, the brand’s best sales volume month since March 2008 and its 14th-consecutive month of year-over-year sales gains. All five Jeep brand models posted a sales increase compared with the same month a year ago. The iconic Jeep Wrangler was the best-selling Jeep model in June with sales of 11,290 units, a 27 percent increase. The all-new Jeep Grand Cherokee posted a 208 percent sales increase in June versus the same month in 2010. The new Jeep Compass compact SUV, with a 278 percent sales increase, posted the largest year-over-year percentage sales gain of any Chrysler Group model.

Ram Truck Brand : The Ram Truck brand posted a 34 percent sales increase in June, the brand’s 14th-consecutive month of year-over-year sales gains. Ram pickup truck sales were up 35 percent, compared with the same month in 2010. Both the Light Duty and Heavy Duty pickup trucks, along with the Chassis Cab, saw year-over-year sales gains.

Dodge Brand: The Dodge brand, which offers six vehicles that deliver 25 mpg on the highway while retaining Dodge innovation and style, posted a 17 percent sales increase in June, compared with the same month in 2010. The all-new Dodge Durango three-row SUV had its best sales month since appearing in dealership showrooms in late 2010. Durango sales (5,827 units) increased 34 percent versus the previous month of May 2011. The Dodge Grand Caravan, the brand’s volume leader in June with 10,822 units sold, posted a 25 percent sales increase, while sales of the Dodge Challenger muscle car were up 10 percent in June compared with the same month a year ago. Sales of the Dodge Journey crossover were up 17 percent in June.

Chrysler Brand: Sales of the new 2011 Chrysler 200 mid-size sedan, star of the Chrysler brand’s 2011 Super Bowl commercial “Born of Fire,” increased 82 percent in June compared with sales a year ago by the model’s previous generation.

Jeep brand sales (36,114 units) increased 74 percent compared with the same month last year (20,731 units)

Sales of the new 2011 Jeep Compass (4,763 units) were up 278 percent versus June 2010 (1,259 units)

Jeep Grand Cherokee sales (8,969 units) improved 208 percent compared with June last year (2,912 units)

Jeep Wrangler sales (11,290 units) increased 27 percent versus June 2010 (8,923 units)

Jeep Liberty sales (5,252 units) increased 36 percent compared with June last year (3,865 units)

Jeep Patriot (5,840 units) posted an 77 percent year-over-year sales increase

Ram Truck brand sales (22,547 units) increased 34 percent compared with the same month last year (16,862 units)

Ram pickup truck sales (21,362 units) improved 35 percent versus June 2010 (15,864 units)

Dodge brand sales (43,401 units) were up 17 percent in June compared with June a year ago (36,996 units)

Dodge Durango sales (5,827 units) increased 34 percent versus the previous month of May 2011

Dodge Challenger sales (3,384 units) were up 10 percent in June compared with the same month a year ago (3,086 units)

Dodge Grand Caravan sales (10,822 units) increased 25 percent versus June 2010 (8,658 units)

Dodge Nitro sales (1,994 units) increased 25 percent compared with June 2010 (1,591 units)

Sales of the new 2011 Chrysler 200 (7,219 units) were up 82 percent versus sales of the model’s previous generation (3,978 units) in June a year ago

Fiat 500 sales (1,803 units) were up 3 percent compared with sales during the previous month of May 2011

Chrysler Group truck sales (88,735 units) improved 42 percent versus June 2010 (62,417 units)

Chrysler Group car sales (31,659 units) improved 5 percent versus June 2010 (30,065 units)

Model Jun-11 Jun-10 Change CYTD 2011 CYTD 2010 Change
500 1,803 0 0% 4,944 0 0%
FIAT BRAND 1,803 0 0% 4,944 0 0%
200 7,219 0 0% 32,471 0 0%
Sebring 0 3,978 -100% 2,380 21,365 -89%
300 2,500 3,304 -24% 13,681 20,877 -34%
PT Cruiser 0 1,016 -100% 1,328 4,917 -73%
Aspen 0 0 0% 0 30 -100%
Town & Country 6,810 9,595 -29% 46,208 60,937 -24%
CHRYSLER BRAND 16,529 17,893 -8% 96,068 108,126 -11%
Compass 4,763 1,259 278% 20,761 10,008 107%
Patriot 5,840 3,299 77% 29,153 16,379 78%
Wrangler 11,290 8,923 27% 53,236 46,149 15%
Liberty 5,252 3,865 36% 31,300 22,184 41%
Grand Cherokee 8,969 2,912 208% 54,370 25,462 114%
Commander 0 473 -100% 104 6,589 -98%
JEEP BRAND 36,114 20,731 74% 188,924 126,771 49%
Caliber 3,929 4,728 -17% 21,505 23,581 -9%
Avenger 5,605 6,400 -12% 30,473 28,401 7%
Charger 7,215 8,508 -15% 37,841 45,785 -17%
Challenger 3,384 3,086 10% 20,161 17,666 14%
Viper 4 61 -93% 114 174 -34%
Journey 4,621 3,964 17% 27,105 25,791 5%
Caravan 10,822 8,658 25% 56,970 49,923 14%
Nitro 1,994 1,591 25% 12,158 9,110 33%
Durango 5,827 0 0% 23,571 36 65375%
DODGE  BRAND 43,401 36,996 17% 229,898 200,467 15%
Dakota 1,185 983 21% 8,200 6,779 21%
Ram P/U 21,362 15,864 35% 111,898 84,869 32%
Sprinter 0 15 -100% 0 207 -100%
RAM BRAND 22,547 16,862 34% 120,098 91,855 31%
TOTAL DODGE 65,948 53,858 22% 349,996 292,322 20%
TOTAL CHRYSLER GROUP LLC 120,394 92,482 30% 639,932 527,219 21%
TOTAL CAR 31,659 30,065 5% 163,570 157,849 4%
TOTAL TRUCK 88,735 62,417 42% 476,362 369,370 29%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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