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Sergio the American?

by Bill Cawthon on

With Fiat taking a majority position in Chrysler last week, it’s worthwhile getting another perspective on the merger of the two automakers. In June, Carlo De Benedetti, honorary chairman of holding company Compagnie Industrali Riunite SpA, talked to Bloomberg News’ Flavia Rotondi and Tommaso about Sergio Marchionne’s efforts to rapidly integrate Fiat and Chrysler LLC. The video is a brief excerpt from that conversation.

Of particular interest is Benedetti’s identification of Sergio as Canadian. In today’s Automotive News, Chief European Correspondent Luca Ciferri writes about the Italian perception of Marchionne, first as a an unknown from Canada and Switzerland, then celebrated as an Italian after he turned Fiat around, and now as an American at war with Italian politicians and unions.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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