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Dodge cuts paint, Journey prices

by David Zatz on

For its 2012 models, Dodge will slash the price of tri-coat paints from $995 to $500, and make all other paints (e.g. Blackberry Pearl, at $295 on the 2011s) free.

In addition, the 2012 Dodge Journey will reportedly have its price cut by $1,250, to become America’s least expensive seven passenger crossover, at just below $21,000. Rumor has the Avenger undergoing a thousand-dollar price cut, too, as the company tries to boost sales while phasing out rebates.

While customers may be tempted to wait for the 2012s, it is likely that the pricing changes will be matched by cuts in incentives. Dealers are likely to be more willing to negotiate on the 2011s.

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