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AutoNews: Alfa delays US plans

by David Zatz on

Alfa Romeo today said that it was delaying its North American re-launch, and will not build a mid-sized SUV at the Chrysler-Jeep plant in Toledo, Ohio.

Alfa Romeo had announced its intention to return to the United States in late 2012, using Fiat dealerships (which, until then, will only sell various Fiat 500 models). The launch is now scheduled for the mid-2013 with the low-volume “halo” 4C coupe. Following the 4C in late 2013 and in 2014 would be the small MiTo and Giulietta hatchbacks, and the Giulia mid-sized wagon and sedan.

The Liberty-based SUV will be replaced by a large, rear wheel drive sedan based on the Maserati Quattroporte, arriving after 2014.

Alfa Romeo is to be sold as a niche brand in the United States, not competing against Chrysler or Dodge, with small volumes and around 130 dealers in metropolitan areas. Worldwide, Alfa Romeo sold around 115,000 cars in 2010; by 2014, the brand has an ambitious target of selling 400,000 cars.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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