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Chrysler Group vehicles on SEMA Hottest Vehicle Lists

by Bill Cawthon on

The Specialty Equipment Market Association (SEMA) has identified the leading contenders for the SEMA Award. The contenders represent vehicles that are coveted by the SEMA industry and most likely to have a significant presence at the upcoming Show (November 1 – November 4). Several indicators are used to select the contenders, including the support the automaker has demonstrated to the SEMA industry, preregistrations of the Show’s feature vehicles, involvement in one or more SEMA OEM collaboration programs, coverage in enthusiast publications and more.

SEMA Show exhibitors will determine the winners of the SEMA Award based on the vehicles they showcase in their booths. With each booth vehicle representing one vote, the most prominent models in each category will be named the SEMA Award winner and presented with the honor during the SEMA Show. The winning vehicles will also help guide consumers to the most accessory-friendly vehicles on the market.

Owners of a SEMA Award contender vehicle are invited to submit a video clip highlighting the vehicle’s modifications for a chance to have the vehicle featured at the SEMA Show, along with credentials and amenities to attend the annual trade-only event.

The 2011 SEMA Award Contenders are:

Hottest Car Contenders:
Chevrolet Camaro
Chevrolet Malibu
Chrysler 300
Dodge Challenger

Ford Mustang
Kia Soul
Lexus CT 200h
Hottest Truck Contenders:
Chevrolet Silverado
Chevrolet Tahoe
Ford TransitConnect
Ford F-series
GMC Canyon
GMC Sierra
Toyota Tacoma
Toyota Tundra
Hottest 4×4/SUV Contenders:
Dodge Durango
Dodge Journey

Ford Explorer
Hyundai Santa Fe
Jeep Grand Cherokee
Jeep Wrangler

Kia Sportage
Toyota RAV4
Toyota FJ Cruiser
Hottest Sport Compact Contenders:
Chevrolet Cruze
Chevrolet Sonic
Ford Fiesta
Ford Focus
Fiat 500
Honda Civic
Honda CRZ
Hyundai Veloster
Lexus IS
Scion iQ
Scion tC
Subaru Impreza

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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