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Chrysler kicks off “Imported from Detroit” ads for imported from Canada 300

by Bill Cawthon on

The Chrysler brand is touting its new state-of-the-art eight-speed transmission and fuel-efficiency in a new television commercial for the 2012 Chrysler 300. The new spot, titled “If you’re Gonna,” which first aired last Friday, continues the “Imported from Detroit” message and is filmed throughout Detroit, Birmingham, Ferndale, Grosse Pointe Park and West Bloomfield, Michigan. Local residents and attractions like American Coney Island, Cranbrook Institute of Science, Fox Theatre, Frank Lloyd Wright’s Affleck House and Lafayette Coney Island.

“The 2012 Chrysler 300 offers consumers a fuel-efficient and luxurious vehicle at an extraordinary value without compromising size or amenities,” said Saad Chehab,Chrysler brand CEO. “The combination of our award-winning V-6 Pentastar engine, the new eight-speed transmission and world-class interior appointments takes the domestic luxury sedan to a new level that only can be found at Chrysler.”

There is a bit of irony at work here: while the ad’s theme is “Imported from Detroit,” the Chrysler 300, along with the Dodge Charger and Dodge Challenger, is built at Chrysler Canada’s Brampton Assembly Plant.

The new advertising campaign was created in partnership with Wieden+Kennedy of Portland, Oregon. The 60-second as well as a 30-second version of the commercial can be viewed on the Chrysler brand Facebook page and on the Chrysler brand YouTube channel.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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